Analisis Perilaku Belanja Konsumen Sebelum Dan Selama Situasi Pandemi Covid-19
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Oct 29, 2022
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Abstract
Situasi kritis pandemic COVID-19 mendorong perilaku manusia ke arah yang berbeda dimana orang-orang mulai melakukan perubahan terhadap perilaku pembeliannya. Penelitian ini bertujuan untuk melihat apakah terdapat perbedaan perilaku pembelian pelanggan sebelum dengan selama masa pandemi COVID 19 terhadap. Perilaku pembelian pelanggan dilihat dari beberapa dimensi seperti frequency, necessity, methods of payments, price, dan availability product/services. Metode penelitian yang digunakan berupa riset kuantitatif . Sampel yang digunakan adalah masyarakat seBandung Raya dimana perilaku konsumsi/pembeliannya yang terdampak sebelum dan selama pandemi. Jumlah responden yang ada sekitar 200 responden. Analisis statistik yang dilakukan adalah uji beda paired sample t-test. Hasil penelitian menunjukkan bahwa terdapat perbedaan frequency sebelum dan selama pandemic sedangkan untuk variabel necessity, methods of payments, price, dan availability product/services hasilnya menunjukkan tidak terdapat perbedaan sebelum dan selama pandemi.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
LPPM Politeknik Piksi Ganesha Indonesia
How to Cite
Lay, C. L., Chandra Kuswoyo, & Laurenitus Calvin. (2022). Analisis Perilaku Belanja Konsumen Sebelum Dan Selama Situasi Pandemi Covid-19. Jurnal E-Bis, 6(2), 691-711. https://doi.org/10.37339/e-bis.v6i2.1037
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Sheth, J. (2020). Impact of Covid-19 on Consumer Behavior : Will the Old Habits Return or Die ? Impact of Covid-19 on consumer behavior : Will the old habits return or die ? Journal of Business Research, 117(June), 280–283. https://doi.org/10.1016/j.jbusres.2020.05.059
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Tinus, A., Indrianto, L., & Kristama, B. (2020). THE CHANGING BEHAVIOR OF HOTEL GUEST DURING PANDEMIC COVID 19 : CASE OF SURABAYA HOTELS. Proceeding 1st International Conference on Business & Social Sciences (ICOBUSS), March, 76–85.
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Widayat, & Arifin, Z. (2020). Attitude and behavior on daily food purchasing decisions in the time of COVID- 19 : A case study of Indonesia consumers. Jurnal Inovasi Ekonomi, 05(02), 37–44.
Wiranata, A. T., & Hananto, A. (2020). Do Website Quality, Fashion Consciousness, and Sales Promotion Increase Impulse Buying Behavior of E-Commerce Buyers? Indonesian Journal of Business and Entrepreneurship, 6(1), 74–85. https://doi.org/10.17358/ijbe.6.1.74
Zwanka, R. J., & Buff, C. (2020). COVID-19 Generation : A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic COVID-19 Generation : A Conceptual Framework of the Consumer B
Addo, P. C., Jiaming, F., Kulbo, N. B., & Liangqiang, L. (2020). COVID-19: fear appeal favoring purchase behavior towards personal protective equipment. Service Industries Journal, 40(7–8), 471–490. https://doi.org/10.1080/02642069.2020.1751823
Ahmed, R. R., Streimikiene, D., Rolle, J., & Anh, P. (2020). THE COVID-19 PANDEMIC AND THE ANTECEDANTS FOR THE IMPULSE BUYING BEHAVIOR OF US CITIZENS. Journal of Competitiveness, 12(3), 5–27.
Ayudya, A. C., & Wibowo, A. (2018). The Intention to Use E-Money using Theory of Planned Behavior and Locus of Control. Jurnal Keuangan Dan Perbankan, 22(2), 335–349. https://doi.org/10.26905/jkdp.v22i2.1691
Butu, A., Sebastian, I., Tanasa, L., Rodino, S., Dinu, C., Dobos, S., & Butu, M. (2020). The Impact of COVID-19 Crisis upon the Consumer Buying Behavior of Fresh Vegetables Directly from Local Producers . Case Study : The Quarantined Area of Suceava County , Romania. International Journal of Enironmental Research and Public Health, 17, 1–24.
Dakduk, S., ter Horst, E., Santalla, Z., Molina, G., & Malavé, J. (2017). Customer behavior in electronic commerce: A bayesian approach. Journal of Theoretical and Applied Electronic Commerce Research, 12(2), 1–20. https://doi.org/10.4067/S0718-18762017000200002
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Universitas Diponegoro: Semarang.
Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(1), 1–20. https://doi.org/10.1080/09669582.2020.1758708
Hashem, T. N. (2020). Examining the Influence of COVID 19 Pandemic in Changing Customers ’ Orientation towards E-Shopping. Modern Applied Science, 14(8), 59–76. https://doi.org/10.5539/mas.v14n8p59
Iacus, S. M., Natale, F., Santamaria, C., Spyratos, S., & Vespe, M. (2020). Estimating and projecting air passenger traffic during the COVID-19 coronavirus outbreak and its socio-economic impact. Safety Science, 129. https://doi.org/https://doi.org/10.1016/j.ssci.2020.104791
Jahedi, S., Deck, C., & Ariely, D. (2017). Arousal and economic decision making. Journal of Economic Behavior & Organization, 134(165–189). https://doi.org/https://doi.org/10.1016/j.jebo.2016.10.008
Jha, S., & Pradhan, V. (2020). Factors causing change in customer behaviour during COVID-19 Pandemic. JOURNAL OF CRITICAL REVIEWS, 7(19), 3792–3804.
Juliana, Pramono, R., Djakasaputra, A., & Bernarto, I. (2020). Observational Learning and Word of Mouth Against Consumer Online Purchase Decision during the Pandemic COVID-19. Systematic Reviews in Pharmacy, 11(9), 751–758.
Kaplan, G., Mitman, K., & Violante, G. L. (2020). Non-durable consumption and housing net worth in the Great Recession: Evidence from easily accessible data. Journal of Public Economics, 189, 104176. https://doi.org/10.1016/j.jpubeco.2020.104176
Laato, S., Islam, A. K. M. N., Farooq, A., & Amandepp Dhir. (2020). Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach. Journal of Retailing and Consumer Services, 57.
Li, J., Futalan, G. G., & Mamhot, A. A. (2020). Influence of Demographics and Buying Capacity on Consumer Buying Behaviour During the COVID-19 Pandemic in Dumaguete City , Philippines. International Journal of Sciences: Basic and Applied Research, 4531(Volume 53, No 2), 254–272.
Lin, A. J., Li, E. Y., & Lee, S. Y. (2018). Dysfunctional customer behavior in cross-border e-commerce: A Justice-affect-behavior model. Journal of Electronic Commerce Research, 19(1), 36–54.
Mehta, S., Saxena, T., & Purohit, N. (2020). The New Consumer Behaviour Paradigm amid COVID-19 : Permanent or Transient ? Journal of Health Management, 22(2), 291–301. https://doi.org/10.1177/0972063420940834
Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C., Agha, M., & Agha, R. (2020). The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International Journal of Surgery, 78(March), 185–193. https://doi.org/10.1016/j.ijsu.2020.04.018
Oana, D. (2020). [23445416 - Studies in Business and Economics] The Impact of the Current Crisis Generated by the COVID-19 Pandemic on Consumer Behavior.pdf (pp. 85–99). Sciendo.
Pantano, E., Pizzi, G., Scarpi, D., & Dennis, C. (2020). Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak. Journal of Business Research, 116(May), 209–213. https://doi.org/10.1016/j.jbusres.2020.05.036
Pärson, G., & Vancic, A. (2020). Changed Buying Behavior in the COVID-19 pandemic The influence of Price Sensitivity and Perceived Quality.
Rajan, K. A. (2020). Influence of hedonic and utilitarian motivation on impulse and rational buying behavior in online shopping. Journal of Statistics and Management System, 23(2). https://doi.org/https://doi.org/10.1080/09720510.2020.1736326
Roggeveen, A. L., & Sethuraman, R. (2020). No Title. Journal of Retailing, 4(2). https://doi.org/https://doi.org/10.1016/j.jretai.2020.04.002
Safara, F. (2020). A Computational Model to Predict Consumer Behaviour. Computational Economics, 0123456789. https://doi.org/10.1007/s10614-020-10069-3
Santos. A., M., González. C., M., K., H., & A., R. (2020). Behavioural changes in tourism in times of COVID-19 policy options. https://doi.org/10.2760/00411
Sharma, A., & Jhamb, D. (2020). CHANGING CONSUMER BEHAVIOURS TOWARDS ONLINE SHOPPING - AN IMPACT OF COVID 19. Academy of Marketing Studies Journal, 24(3), 1–10.
Sheth, J. (2020). Impact of Covid-19 on Consumer Behavior : Will the Old Habits Return or Die ? Impact of Covid-19 on consumer behavior : Will the old habits return or die ? Journal of Business Research, 117(June), 280–283. https://doi.org/10.1016/j.jbusres.2020.05.059
Stanciu, S., Saphira, S., Radu, R. I. et all. (2020). Consumer Behavior in Crisis Situations . Research on the E ffects of COVID - 19 in Romania. May. https://doi.org/10.35219/eai1584040975
Szymkowiak, A., Kulawik, P., & Gaczek, P. (2020). The impact of emotions on shopping behavior during epidemic . What a business can do to protect customers. Journal Consumer Behavior, June, 1–13. https://doi.org/10.1002/cb.1853
Tinus, A., Indrianto, L., & Kristama, B. (2020). THE CHANGING BEHAVIOR OF HOTEL GUEST DURING PANDEMIC COVID 19 : CASE OF SURABAYA HOTELS. Proceeding 1st International Conference on Business & Social Sciences (ICOBUSS), March, 76–85.
U. Sekaran, & R. B. (2017). Metode Penelitian untuk Bisnis: Pendekatan Pengembangan-Keahlian (6th ed.). Salemba Empat.
Vastani, S. F., & Monroe, K. B. (2019). Role of customer attributes on absolute price thresholds. Journal of Services Marketing, 33(5), 589–601.
Widayat, & Arifin, Z. (2020). Attitude and behavior on daily food purchasing decisions in the time of COVID- 19 : A case study of Indonesia consumers. Jurnal Inovasi Ekonomi, 05(02), 37–44.
Wiranata, A. T., & Hananto, A. (2020). Do Website Quality, Fashion Consciousness, and Sales Promotion Increase Impulse Buying Behavior of E-Commerce Buyers? Indonesian Journal of Business and Entrepreneurship, 6(1), 74–85. https://doi.org/10.17358/ijbe.6.1.74
Zwanka, R. J., & Buff, C. (2020). COVID-19 Generation : A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic COVID-19 Generation : A Conceptual Framework of the Consumer B