Preferensi dalam Pemilihan Perguruan Tinggi Swasta : Aspek Fisik di Era Pembelajaran Berbasis Internet
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May 28, 2023
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Abstract
Perguruan tinggi swasta menghadapi permasalahan yang sama setiap tahunnya, namun kegiatan promosi yang dilakukan cenderung sama setiap tahunnya. Penelitian ini dilakukan untuk memprediksi konstruk yang berpengaruh signifikan terhadap minat memilih perguruan tinggi swasta. Dengan menggunakan sampel 100 calon responden mahasiswa yang berminat melanjutkan pendidikan ke perguruan tinggi swasta, penelitian ini berhasil membuktikan bahwa dukungan finansial, kondisi fisik, reputasi, dan kelompok referensi merupakan prediktor minat memilih perguruan tinggi swasta. Selain itu, penelitian ini menunjukkan bahwa aspek fisik pendidikan tinggi merupakan prediktor utama yang memiliki dampak signifikansi tertinggi jika dibandingkan dengan konstruk lainnya. Uji analisis jalur dilakukan dengan menggunakan Smart PLS.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
LPPM Politeknik Piksi Ganesha Indonesia
How to Cite
Lusianti, D., & Santoso, I. H. (2023). Preferensi dalam Pemilihan Perguruan Tinggi Swasta : Aspek Fisik di Era Pembelajaran Berbasis Internet. Jurnal E-Bis, 7(1), 223-232. https://doi.org/10.37339/e-bis.v7i1.1109
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Wilkins, S., Balakrishnan, M. S., & Huisman, J. (2012). Student Choice in Higher Education: Motivations for Choosing to Study at an International Branch Campus. Journal of Studies in International Education, 16(5), 413–433. https://doi.org/10.1177/1028315311429002
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Bromley, D. (2002). Comparing Corporate Reputations: League Tables, Quotients, Benchmarks, or Case Studies? Corporate Reputation Review, 5(1), 35–50. https://doi.org/10.1057/palgrave.crr.1540163
Fitria, T. N. B. (2021). Factors Afecting Students in Selecting The Accounting Study Program in ITB AAS Indonesia. International Journal of Economics, Business and Accounting Research, 5(3), 1–9.
Gatfield, T., Barker, M., Graham, P., Gatfield, T., & Graham, P. (2006). Communication Impact for University Advertising Materials. Corporate Communication an International Journal, 4(2), 73–79.
Judson, K. M., James, J. D., & Aurand, T. W. (2004). Marketing the University to Student-Athletes : Understanding University Selection Criteria Marketing the University to Student-Athletes : Understanding University Selection Criteria. Journal of Marketing for Higher Education, 14(1), 23–40. https://doi.org/10.1300/J050v14n01
Jung, N. Y., & Seock, Y. K. (2016). The impact of corporate reputation on brand attitude and purchase intention. Fashion and Textiles, 3(1). https://doi.org/10.1186/s40691-016-0072-y
Kotler, P., & Armstrong, G. (2018). Principles of Marketing Global Edition (17th Editi).
Kurniawati, D. (2013). Pengaruh Strategi Bauran Pemasaran Terhadap Keputusan Mahasiswa Memilih Universitas Katolik Widya Mandala Madiun. Widya Warta: Jurnal Ilmiah Universitas Katolik Widya Mandala Madiun, 01, 65–80.
Kusumawati, A., & Perera, N. (2010). Exploring student choice criteria for selecting an Indonesian public university : A preliminary finding. Program: Electronic Library and Information Systems, 3(January), 1–27.
Maringe, F., & Gibbs, P. (2009). Marketing Higer Education :Theory and Practice. Open University Press.
Martini. (2013). Analysis Factor Affecting The Election of Accounting Department as a Place of Study in Higher Education. Journal of Economic and Management, 1(1).
Mbawuni, J., & Nimako, S. G. (2015). Critical Factors Underlying Students’ Choice of Institution for Graduate Programmes: Empirical Evidence from Ghana. International Journal of Higher Education, 4(1). https://doi.org/10.5430/ijhe.v4n1p120
Peter, J.P., & Olson, J. C. (2014). Consumer Behavior and Marketing Strategy. Salemba Empat.
Ramalu Degala, C. J., Bakar Abu, A. N., & Nijar, N. N. (2013). Factors That Determine Students’ Preferences in Selecting Higher Learning Institution. Infrastructure University Kuala Lumpur Research Journal, 1(1), 27–38.
Reza, S.A., & Valeecha, S. (2013). Influence of Social Reference Group on Automobile Buying Decision – Research on Young Executive. World Review of Business Research, 3(4), 197–210.
Sada, C. (2021). Exploring Determinant Factors Contributing to Students Choices in Selecting English Study Program. Journal of Education, Teaching, and Learning, 6(1), 18–24.
Satyanegara, D., & Widikusyanto, M. J. (2018). Role of Reference Group in Winning Banten Higher Education Service Market. IJBE (Integrated Journal of Business and Economics), 2(2), 80. https://doi.org/10.33019/ijbe.v2i2.80
Shammot, M. M. (2011). Factors Affecting the Jordanian Students’ Selection Decision Among Private Universities. Journal of Business Studies Quarterly, 2(3), 57–63.
Smith, K. T., Smith, M., & Smith, J. L. (2011). Case studies of cybercrime and its impact on marketing activity and shareholder value. Academy of Marketing Studies …. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1724815
Stachowski, C. A. (2011). Educational marketing: A review and implications for supporting practice in tertiary education. Educational Management Administration and Leadership, 39(2), 186–204. https://doi.org/10.1177/1741143210390056
Sung, M., & Yang, S. U. (2008). Toward the model of university image: the influence of brand personality, external prestige, and reputation. Journal of Public Relations Research, 20(4), 357–376. https://doi.org/10.1080/10627260802153207
Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement, and theory. Corporate Reputation Review, 12(4), 357–387. https://doi.org/10.1057/crr.2009.26
Wilkins, S., Balakrishnan, M. S., & Huisman, J. (2012). Student Choice in Higher Education: Motivations for Choosing to Study at an International Branch Campus. Journal of Studies in International Education, 16(5), 413–433. https://doi.org/10.1177/1028315311429002
Wilkins, S., Shams, F., & Huisman, J. (2013). The decision-making and changing behavioural dynamics of potential higher education students: the impacts of increasing tuition fees in England. Educational Studies, 39(2), 125–141. https://doi.org/10.1080/03055698.2012.681360