Pengaruh Harga Dan Perbedaan Produk Terhadap Minat Beli Sepeda Listrik di Kota Sampit

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Published Nov 2, 2023
https://doi.org/10.37339/e-bis.v7i2.1314
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Vol. 7 No. 2 (2023): Vol. 7 No.2 2023

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Andre Septianto Septianto
Universitas Darwan Ali Sampit, Kalimatan Tengah, Indonesia
Yuli Andriyati
Universitas Darwan Ali Sampit, Kalimatan Tengah, Indonesia

Abstract

This technological development, makes companies compete to win market competition. Companies must know the reasons customers want to buy goods, this is related to buying interest which is part of marketing. The purpose of this study was to identify the effect of price and product differences on the intention to buy an electric bicycle in Sampit. Type of quantitative research conducted in this study. The population of this study is all people in Sampit who use motorbikes, the sample size is 100 people and the sampling method ispurposive sampling. This research method collects data through a questionnaire. The type of data analysis used is multiple linear regression analysis. The results of the study show that price significantly influences purchase intention, but does not affect product differences. The results also show that prices affect buying interest simultaneously.

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

LPPM Politeknik Piksi Ganesha Indonesia

How to Cite
Septianto, A. S., & Andriyati, Y. (2023). Pengaruh Harga Dan Perbedaan Produk Terhadap Minat Beli Sepeda Listrik di Kota Sampit. Jurnal E-Bis, 7(2), 576-585. https://doi.org/10.37339/e-bis.v7i2.1314

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