Sentuhan Teknologi 4.0 sebagai Inovasi dan Strategi Bisnis Pengembangan Desa Wisata Ngargogondo

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Published Nov 2, 2023
https://doi.org/10.37339/e-bis.v7i2.1315
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Vol. 7 No. 2 (2023): Vol. 7 No.2 2023

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Lucia Rita Indrawati
Universitas Tidar, Jawa Tengah Indonesia
Lorentino Togar Laut
Universitas Tidar, Jawa Tengah Indonesia
Ikhwan Taufik
Universitas Tidar, Jawa Tengah Indonesia

Abstract

Ngargogondo Tourism Village is one of the tourist villages in Magelang Regency which is located in the Borobudur Village Economic Hall area (Balkondes Borobudur Area). This tourist village is newly formed and was inaugurated in 2021. Meanwhile, the success of marketing is one factor determining the development of a tourist village. In addition, other actions that are more attractive and anti-mainstream with surrounding tourist villages are needed. Based on this, research is needed to identify the marketing potential of Ngargogondo Village based on the marketing mix, then analyzed based on SWOT, and Business Model Canvas (BMC) to compile a tourism business development plan given a touch of technology 4.0. The results of the study can be used as the basis for formulating a marketing strategy for Ngargogondo Tourism Village to develop its tourism business.  

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

LPPM Politeknik Piksi Ganesha Indonesia

How to Cite
Indrawati, L. R., Laut, L. T., & Taufik, I. (2023). Sentuhan Teknologi 4.0 sebagai Inovasi dan Strategi Bisnis Pengembangan Desa Wisata Ngargogondo. Jurnal E-Bis, 7(2), 637-646. https://doi.org/10.37339/e-bis.v7i2.1315

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