Promosi Media Sosial Instagram terhadap Minat Beli Konsumen @maliqa.katalog di Jawa Barat

##plugins.themes.academic_pro.article.sidebar##

Published Oct 15, 2024
https://doi.org/10.37339/e-bis.v8i2.1759
Download
PDF (Bahasa Indonesia)
Statistic

Downloads

Download data is not yet available.
Vol. 8 No. 2 (2024): Vol. 8 No.2 2024

##plugins.themes.academic_pro.article.main##

Putri Dewi Salsabila
Dian Candra Fatihah
Politeknik Piksi Ganesha, Indonesia

Abstract

This study aims to assess the effect of Instagram social media on consumer buying interest who follow the @maliqa.catalog account in West Java during the July-December 2023 period. Quantitative methods are used by collecting data through questionnaires to 37 productive consumers who follow the @maliqa.catalog account. The results showed a correlation coefficient of 0.896, indicating that the influence of Instagram social media on buying interest in @maliqa.catalog is in the medium category. The t hypothesis test shows that t count (6.172) > t table (2.030), indicating a significant influence of Instagram social media on consumer buying interest. The coefficient of determination (R square) of 50.8% indicates that 50.8% of variations in consumer buying interest are influenced by Instagram social media. The obstacles faced by the @maliqa.catalog account are caused by the lack of content updates, resulting in old products being covered by the latest products. The solution provided is to update content regularly to increase consumer attractiveness and buying interest.

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

LPPM Politeknik Piksi Ganesha Indonesia

How to Cite
Salsabila, P. D., & Fatihah, D. C. (2024). Promosi Media Sosial Instagram terhadap Minat Beli Konsumen @maliqa.katalog di Jawa Barat. Jurnal E-Bis, 8(2), 677-788. https://doi.org/10.37339/e-bis.v8i2.1759

References

Adekiya, A., & Ibrahim, F. (2016). Entrepreneurship intention among students. The antecedent role of culture and entrepreneurship training and development. The International Journal of Management Education, 14, 116–132. https://doi.org/10.1016/j.ijme.2016.03.001
Alexandrescu, M.-B., &Milandru, M. (2018). Promotion as a form of Communication of the Marketing Strategy. Land Forces Academy Review, 23, 268–274. https://doi.org/10.2478/raft-2018-0033
Amalia, R. N., Dianingati, R. S., &Annisaa’, E. (2022). Pengaruh Jumlah Responden terhadap Hasil Uji Validitas dan Reliabilitas Kuesioner Pengetahuan dan PerilakuSwamedikasi. Generics: Journal of Research in Pharmacy, 2(1). https://doi.org/10.14710/genres.v2i1.12271
Annur, C. M. (2022). Ada 204,7 Juta Pengguna Internet di Indonesia Awal 2022. https://databoks.katadata.co.id/datapublish/2022/03/23/ada-2047-juta-pengguna-internet-di-indonesia-awal-2022
Fatihah, D. C., &Meilawati, E. S. (2018). Pengaruh Media Sosial Terhadap Keputusan MemilihSekolah di ’Aisyiyah Boarding School Bandung. JurnalEkbis (Ekonomi &Bisnis), 6(2), 11–26.
Fatihah, D. C., & Saidah, I. S. (2021). Model Promosi Marketplace Berbasis Artificial Inteligence (AI) di Indonesia. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 8(3), 806–817. https://doi.org/10.35794/jmbi.v8i3.35908
Hanlon, A., & Tuten, T. L. (2022). The SAGE Handbook of Social Media Marketing. SAGE. https://books.google.com/books/about/The_SAGE_Handbook_of_Social_Media_Market.html?id=tOF0EAAAQBAJ
Hijra. (2022). PENGARUH KOREAN WAVE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN (SURVEI PADA KONSUMEN SCARLETT DI MAKASSAR). CEMERLANG : Jurnal Manajemen Dan Ekonomi Bisnis, 2(4). https://doi.org/10.55606/cemerlang.v2i4.407
Insana, D. R. M., & Johan, R. S. (2021). ANALISIS PENGARUH PENGGUNAAN UANG ELEKTRONIK TERHADAP PERILAKU KONSUMTIF MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS INDRAPRASTA PGRI. JABE (Journal of Applied Business and Economic), 7(2). https://doi.org/10.30998/jabe.v7i2.7822
Kezia Putri Altara, & Eko Triyanto. (2023). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN E-WALLET (Studi Kasus pada Mahasiswa Akuntansi STIE Surakarta. Jurnal Cakrawala Ilmiah, 2(8). https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i8.5514
Nandy. (n.d.). Pengertian Media Sosial, Sejarah, Fungsi, Jenis, Manfaat, dan Perkembangannya. Gramedia.Com. Retrieved January 30, 2024, from https://www.gramedia.com/literasi/pengertian-media-sosial/
Paludi, S., & Juwita, R. (2021). PENGARUH PERSEPSI HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN. Equilibrium: Jurnal Penelitian Pendidikan Dan Ekonomi, 18(01). https://doi.org/10.25134/equi.v18i1.3498
Pebriani, W., &Busyra, N. (2023). Pengaruh Inovasi Produk Terhadap Minat Beli Konsumen di Era New Normal. Jurnal EMT KITA, 7(1). https://doi.org/10.35870/emt.v7i1.739
Sitompul, T. (2023). The impact of population growth and employment rate on economic growth in North Sumatera. Kinerja: Jurnal Ekonomi Dan Manajemen, 20(4), 475–481. https://doi.org/10.30872/jkin.v20i4.13962
Sugianto Putri, C. (2016). Pengaruh Media Sosial Terhadap Keputusan Pembelian Konsumen Cherie Melalui Minat Beli. Performa : Jurnal Manajemen Dan Start-Up Bisnis, 1(5), 594–603.
Wahyuni, S., & Kui, Y. (2021). Survey Hasil Pelaksanaan Katekese Umat Tentang Literasi Ekologis Bagi PenyandangDisabilitasDi Wisma Bhakti LuhurMondoroko Malang. Jurnal Pelayanan Pastoral, 2(1). https://doi.org/10.53544/jpp.v2i1.249
Wardani, S. I., Latifah, N., &Rachmawati, I. (2020). Efektivitas Direct Promotion Terhadap Brand Image (Studi Kasus Pada AkademiKomunitas-Negeri- Putra-Sang-Fajar-Blitar). Briliant: Jurnal Riset Dan Konseptual, 5(1). https://doi.org/10.28926/briliant.v5i1.418

DB Error: Unknown column 'Array' in 'where clause'