Pengaruh Green Perceived Value terhadap Repurchase Intention dengan Kepuasan Konsumen sebagai Intervening
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh green perceived value terhadap repurchase intention melalui kepuasan konsumen. Responden yang digunakan dalam penelitian ini adalah masyarakat kebumen dengan sampel yang diambil sebanyak 100. Data dikumpulkan dengan menggunakan tehnik convenience sampling. Data di olah menggunakan bantuan software SPSS seri 24 dan dianalisis dengan analisis jalur. Hasil penelitian ini menunjukkan bahwa variebel green perceived value mampu memberikan pengaruh yang positif terhadap kepuasan konsumen dan repurchase intention konsumen pada produk hijau. Kepuasan konsumen juga terbukti sebagai prediktor yang terkuat dari repurchase intention konsumen pada produk hijau.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
LPPM Politeknik Piksi Ganesha Indonesia
How to Cite
Susanti, D. N. (2020). Pengaruh Green Perceived Value terhadap Repurchase Intention dengan Kepuasan Konsumen sebagai Intervening. Jurnal E-Bis, 4(2), 131-137. https://doi.org/10.37339/e-bis.v4i2.298
References
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Ashton, A.S., Scott, N., Solnet, D. and Breakey, N. (2010). Hotel restaurant dining: the relationship between perceived value and intention to purchase. Tourism and Hospitality Research, Vol. 10 No. 3, pp. 206-18.
Chang, N.J. & Fong, C.M. 2010. Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. Journal of Business Management, Vol.4, No.13, 2836-2844.
Chen,Yu-Shan., Lin, Ching-Ying., Weng,Chia-Sui. 2015. The influence of environmental friendliness on green trust: The mediation effects of green satisfaction and green perceived quality. Sustainability ISSN 2071-1050.
Chen, Y., & Chang, C.-H. (2012). Enhance green purchase intentions The roles of green perceived value, green. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250
Dewi, S.A., Rastini, N.M. 2016. Peran green trust memediasi green perceived value dan green perceived risk terhadap green repurchase intention. E-Jurnal Manajemen Unud, Vol. 5, No.12.
Kotler, P. & Keller, K. L. (2016). Marketing management (15thed). Pearson Education, Inc.
Liang, L. J., Choi, H. C., & Joppe, M. (2018). Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb. International Journal of Hospitality Management, 69, 41–48. https://doi.org/10.1016/j.ijhm.2017.10.015
Nguyen, T. T. H., Yang, Z., Nguyen, N., Johnson, L. W., & Cao, T. K. (2019). Greenwash and green purchase intention: The mediating role of green skepticism. Sustainability (Switzerland), 11(9), 1–16. https://doi.org/10.3390/su11092653
Rahardjo, F. A. (2015). The roles of Green perceived value, green perceived risk, and green trust towards green purchase intention of inverter air conditioner in Surabaya. IBuss Management, 3(2), 252–260.
Riptiono, S. (2020). Pengaruh allocentris dan animosity terhadap niat beli konsumen pada produk makanan lokal dengan ethnocentrism sebagai intervening variabel. Jurnal Aplikasi Manajemen Dan Bisnis, 6(2), 379–388. https://doi.org/http://dx.doi.org/10.17358/jabm.6.2.379
Sayani, H. (2015). Customer satisfaction and loyalty in the United Arab Emirates banking industry. International Journal of Bank Marketing, 33(3), 351–375.
W Yuliyanto,(2020) Pengaruh Promosi Terhadap Kepuasan Pelanggan Di Toko Aleea Shopid Kebumen. Journal of Business and Economics Research (JBE), 2716-4128 Vol 1 No 2 (2020): JBE - Juni 2020 Hal. 161-167
Zeithaml. (1988). Consumer Perceptions of Price, Quality, and Value. A Means–end Model and Synthesis of Evidence, 2-22.
Susanti, D. N., & Riptiono, S. (2019). Pengaruh customer experience, utilitarian benefit dan hedonic benefit terhadap intention to recommended melalui customer satisfaction. Matrik: Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 13(2), 194–203.
Ashton, A.S., Scott, N., Solnet, D. and Breakey, N. (2010). Hotel restaurant dining: the relationship between perceived value and intention to purchase. Tourism and Hospitality Research, Vol. 10 No. 3, pp. 206-18.
Chang, N.J. & Fong, C.M. 2010. Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. Journal of Business Management, Vol.4, No.13, 2836-2844.
Chen,Yu-Shan., Lin, Ching-Ying., Weng,Chia-Sui. 2015. The influence of environmental friendliness on green trust: The mediation effects of green satisfaction and green perceived quality. Sustainability ISSN 2071-1050.
Chen, Y., & Chang, C.-H. (2012). Enhance green purchase intentions The roles of green perceived value, green. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250
Dewi, S.A., Rastini, N.M. 2016. Peran green trust memediasi green perceived value dan green perceived risk terhadap green repurchase intention. E-Jurnal Manajemen Unud, Vol. 5, No.12.
Kotler, P. & Keller, K. L. (2016). Marketing management (15thed). Pearson Education, Inc.
Liang, L. J., Choi, H. C., & Joppe, M. (2018). Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb. International Journal of Hospitality Management, 69, 41–48. https://doi.org/10.1016/j.ijhm.2017.10.015
Nguyen, T. T. H., Yang, Z., Nguyen, N., Johnson, L. W., & Cao, T. K. (2019). Greenwash and green purchase intention: The mediating role of green skepticism. Sustainability (Switzerland), 11(9), 1–16. https://doi.org/10.3390/su11092653
Rahardjo, F. A. (2015). The roles of Green perceived value, green perceived risk, and green trust towards green purchase intention of inverter air conditioner in Surabaya. IBuss Management, 3(2), 252–260.
Riptiono, S. (2020). Pengaruh allocentris dan animosity terhadap niat beli konsumen pada produk makanan lokal dengan ethnocentrism sebagai intervening variabel. Jurnal Aplikasi Manajemen Dan Bisnis, 6(2), 379–388. https://doi.org/http://dx.doi.org/10.17358/jabm.6.2.379
Sayani, H. (2015). Customer satisfaction and loyalty in the United Arab Emirates banking industry. International Journal of Bank Marketing, 33(3), 351–375.
W Yuliyanto,(2020) Pengaruh Promosi Terhadap Kepuasan Pelanggan Di Toko Aleea Shopid Kebumen. Journal of Business and Economics Research (JBE), 2716-4128 Vol 1 No 2 (2020): JBE - Juni 2020 Hal. 161-167
Zeithaml. (1988). Consumer Perceptions of Price, Quality, and Value. A Means–end Model and Synthesis of Evidence, 2-22.
Susanti, D. N., & Riptiono, S. (2019). Pengaruh customer experience, utilitarian benefit dan hedonic benefit terhadap intention to recommended melalui customer satisfaction. Matrik: Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 13(2), 194–203.