Exploring The Dynamics of Digital Transformation in Entrepreneurship and MSMEs : A Systematic Literature Review Using Prisma and Bibliometric Analysis
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Abstract
Digital transformation has become increasingly important in strengthening the competitiveness of micro, small, and medium-sized enterprises (MSMEs) in an increasingly digitalized economy.However, this transformation process has not progressed evenly, as many MSMEs continue to face various barriers, including limited organizational capacity, insufficient institutional support, and socio-cultural factors that influence technology adoption. This study employed a Systematic Literature Review (SLR) approach guided by the PRISMA protocol and supported by bibliometric analysis to examine the development of research on digital transformation in entrepreneurship and MSMEs. Based on 11 selected articles published between 2010 and 2024, the findings show that MSME digital transformation is shaped by multiple dimensions, particularly market orientation, entrepreneurial capacity, financial inclusion, governance, as well as socio-cultural and institutional factors. The mapping results also indicate that publications have increased since 2020 and remain concentrated in Southeast Asia and Europe. These findings confirm that digital transformation in MSMEs should not be understood merely as technology adoption, but as a multidimensional process shaped by the interaction of organizational, social, and institutional factors.
Keywords : Digital Transformation; Entrepreneurship; PRISMA; Bibliometric; Community
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
LPPM Politeknik Piksi Ganesha Indonesia
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