Pengaruh Pelayanan Prima (Service Excellence) Terhadap Kepuasan Nasabah Pada Unit Pengelola Kegiatan (UPK) Galuh Buana Panumbangan Ciamis

##plugins.themes.academic_pro.article.main##

Jajang Saeful Zaman
Imas Matsny Mardiah

Abstract

The Unit of Management Activity (UPK) is a unit that manage the operational activities of rural communities in the sub-districts and assists the Inter-Village Cooperation Agency (BKAD) for coordinating meetings in the District. UPK Galuh Buana Panumbangan, the main focus is customers’ satisfaction that leads to continue in providing excellent services. This study aimed to find out an empirical picture of: Excellent Services; Customers’ Satisfaction; and The Influence of Excellent Services on Customers’ Satisfaction in The Unit of Management Activity (UPK) Galuh Buana Panumbangan Ciamis. This research used Descriptive Quantitative Methode. Sample of this research were 61 people customer by simple random sampling technique. The analytical tool that used is simple regression. The results of this research showed that: Excellent Services and Customers’ Satisfaction of UPK Galuh Buana Panumbangan has all ready good. And also has significant effect between Excellent Services to Customers’ Satisfaction at UPK Galuh Buana Panumbangan Ciamis.

##plugins.themes.academic_pro.article.details##

How to Cite
Jajang Saeful Zaman, & Imas Matsny Mardiah. (2021). Pengaruh Pelayanan Prima (Service Excellence) Terhadap Kepuasan Nasabah Pada Unit Pengelola Kegiatan (UPK) Galuh Buana Panumbangan Ciamis. Jurnal E-Bis (Ekonomi-Bisnis), 5(1), 228-248. https://doi.org/10.37339/e-bis.v5i1.512

References

Kotler, P., & Keller, K. L. (2016). Marketing Management (15 th). Pearson Education, Inc.
Kriswahyu. (2009). Standar pelayanan publik sesuai UU no 25 tahun 2009. Ombudsman Republik Indonesia.
Rangkuty, F. (2017). Customer care excellence meningkatkan kinerja perusahaan melalui pelayanan prima. PT Gramedia Pustaka Utama.
Sebayang, I. E. S. (2019). Pengaruh service excellence terhadap kepuasan nasabah PT. bank SUMUT kantor cabang pembantu USU. Jurnal Ilmiah Skylandsea, 3, 299–307. https://www.google.com/search?client=firefox-b-d&q=PengaruhService+ExcellenceTerhadap+Kepuasan+Nasabah+PTBank+Sumut+Kantor+Cabang+Pembantu+Usu
Sunyoto, D. (2015). Perilaku konsumen dan pemasaran. CAPS.
Syamsudin, A. (2012, January 19). Menteri keuangan republik indonesia salinan peraturan menteri keuangan republik indonesia nomor 12/PMK.05/2012. https://www.jdih.kemenkeu.go.id/fulltext/2012/12~pmk.05~2012per.htm
Tjiptono, F. (2014). Pemasaran jasa. CV. Andi Offset.