Wardah dan Make Over : Potensi Product Switching berbasis Harga, Kualitas Produk, dan Kelompok Referensi
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Jun 11, 2022
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Abstract
Perubahan penggunaan kosmetik sebelumnya dengan merek Make Over bagi para pekerja wanita yang mengutamakan konsep halal tidaklah mudah, namun riset ini berhasil memberikan ulasan dan gambaran bahwa harga, kualitas yang dipersepsikan serta adanya rekomendasi dari kelompok referensi mampu menciptakan niat untuk melakukan product switching. Bagi produsen merek Make Over, kelompok referensi perlu menjadi perhatian utama karena konstruk tersebut memberikan dampak signifikan terbesar bila dibandingkan dengan kedua konstruk lainnya, yaitu harga dan kualitas yang dipersepsikan.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
LPPM Politeknik Piksi Ganesha Indonesia
How to Cite
Khotimah, L. K., & Santoso, I. H. S. (2022). Wardah dan Make Over : Potensi Product Switching berbasis Harga, Kualitas Produk, dan Kelompok Referensi. Jurnal E-Bis, 6(1), 339-349. https://doi.org/10.37339/e-bis.v6i1.901
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Ali, A., & Bhasin, J. (2019). Understanding customer repurchase intention in e commerce: role of perceived price, delivery quality and perceived value. Jindal Journal of Business Research, pp. 1 – 16.
Budiyanto, I.M. (2016). Pengaruh persepsi kualitas terhadap keputusan pembelian sepeda motor merek Honda di desa Sidan. Jurnal Program Studi Pendidikan Ekonomi, Vol. 7(2).
Bukhari, S.M.F., Ghoneim, A., Dennis, C., & Jamjoom, B. (2013). The antecedents of travellers e-satisfaction and intention to buy airline tickets online: a conceptual model. Journal of Enterprise Information Management, Vol. 26(6), pp. 624 – 641.
Castro, L.A., Morales, A.C., & Nowils, S.M. (2013). The influence of disorganizes self displays and limited product quantity on consumer purchase. Journal of Marketing, Vol. 77, pp. 118 – 133.
Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019). How do product recommendation affect impuls buying? an empirical study on WeChat social commerce. Information Management, Vol. 56, pp. 236 – 248.
Fornel, C. (1992). A national customer satisfaction barometer: the Swedish experience. Journal
of Marketing, Vol. 56, pp. 6 – 21.
Jani, D., & Han, H. (2014). Personality, satisfaction, image, ambience and loyalty: testing their relationship in the hotel industry. International Journal of Hospitality Management, Vol. 37(1), pp. 11 – 20
Kartikasari, R.D. (2020). The influence of perception of price, service quality, location, brand image, and product quality on purchasing decision of customer at the Sauli Mart Kesamben Minimarket. Journal of Management of The Islamic University of Malang, Vol. 9(11), pp. 352 – 363.
Kian, T.P., Boon, G.H., Fong, S.W.L., & Ai, Y.J. (2017). Factors that influence the consumer purchase intention in social media websites. International Journal of Supply Chain Management, Vol. 6(4), pp. 208 – 214.
Kumar, M., Townsend, J.D., & Vorhies, D.W. (2015). Enhancing consumer affection for a brand using product design. Journal of Product Innovation Management, Vol. 32(5), pp. 716 – 730.
Kumar, N. (2016). Do labels product diversity influence purchase decision of food products? Study of young consumers of an emerging market. British Food Journal India Institute Management, Vol. 119 (2), pp. 218 – 229.
Luo, Q., & James, P.T.J. (2013). Influences on the buying behavior of purchasing Vol. 3(4), pp. 197 – 210. commercial housing in Nanning city of Guangxi province China. Journla of Management and Marketing Research, Vol. 12, pp. 1 – 11.
Lutfie, H., & Hidayat, R. (2017). Descriptive analysis of reference group and family to purchase decision of phone touch screen. Proceeding 12th International Multidisciplinary Conference and Call for Paper.
Martini. (2013). Analysis of factors affecting the election of accounting department as a place of study in higher education. Journal of Economics and Management, Vol. 1(1)
Mautte, M.F., & Forrester, W.R. (1993). The structure and determinants of cosnumer complaint intention and behavior. Journal of Economic Psychology, Vol. 14, pp. 219 – 247.
Patterson, P.G., & Smith, T. (2003). A cross cultural study of switching barriers and prpensiy to stay with service providers. Journal of Retailing, Vol. 79, pp. 107 – 120.
Raj, M.P.M., & Roy, S. (2015). Impact of brand image on consumer decision making: a study on hight technology products. Global Business Review, Vol. 16(3), pp. 463 – 477.
Razak, I., Nirwanto, N., & Triatmanto, B. (2016). The impact of product quality and price on customer satisfaction with the mediator of customer value. Journal of Marketing and Consumer Research, Vol. 30, pp. 59 – 68.
Reza, S.A., & Valeecha, S. (2013). Influence of social reference group on automobile buying decision – research on young executive. World Review of Business Research, Vol. 3(4), pp. 197 – 210.
Salim, M.A., Soliha, E., & Siswanto, A.B. (2020). Effect location, price perception of customer satisfaction and impact on repurchase interest: a study on Lion Air Flight service customer at Ahmad Yani airport. International Journal of Civil Engineering and Technology , Vol. 11(5), pp. 157 – 169
Satyanegara, D., & Widikusyanto, M.J. (2018). Role of reference group in winning Banten higher education service market. Integrated Journal od Business and Economics, Vol. 2(2), pp. 80 – 98.
Setiawan, R & Achyar, A. (2012). Effects of perceived trust and perceived price on customer’s intention to buy on online store in Indonesia. Asean Marketing Journal, Vol. 4(1), pp. 26 – 36.
Srivastra, K., & Sharma, N.K. (2013). Service quality, corporate brand image and switching behavior: the mediating role of customer satisfaction and repurchase intention. Service Marketing Quarterly, Vol. 34(4), pp. 274 – 291.