Digital Marketing Platform Untuk Usaha Mikro, Kecil Dan Menengah (UMKM).

##plugins.themes.academic_pro.article.sidebar##

Published Aug 23, 2023
https://doi.org/10.37339/jurpikat.v4i2.1266
Download
PDF (Bahasa Indonesia)
Statistic
Vol. 4 No. 2 (2023)

##plugins.themes.academic_pro.article.main##

Nico Lukito
Universitas Trisakti
Yvone Agustine Sudibjo
Universitas Trisakti
Iwan Ekawanto
Universitas Trisakti

Abstract

This community service activity aims to increase participants' awareness of the importance of understanding and using digital marketing to expand marketing so that micro, small and medium enterprises (MSMEs) can compete in the market. Counseling and training activities were carried out at the Bina Amanah Cordova Entrepreneurship School (SKBAC) in the West Mangu Gorge, Pondok Aren, South Tangerang City, Banten. This SKBAC offers training including: kiosks, workshops, sewing, grocery stores, jewelry, embroidery, screen printing and ornamental plants, etc. This training program lasts for 1 year. Participants who participated were 19 people in this counseling and training. The participants gave very good answers about this event, how to register an online store or social media, how to create an account, which digital marketing is used most often, how to use social media, how to join social media, and online stores to expand product marketing and his services.

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) accepts manuscripts that have not been published elsewhere and are not under consideration for publication by other print or electronic media. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (eg, post it to an institutional repository, in a journal or publish it in a book), with an acknowledgment of its initial publication in this journal.

License to Publish
The non-commercial use of the article will be governed by the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). The author hereby grants JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) an exclusive publishing and distribution license in the manuscript include tables, illustrations or other material submitted for publication as part of the manuscript (the “Article”) in print, electronic and all other media (whether now known or later developed), in any form, in all languages, throughout the world, for the full term of copyright, and the right to license others to do the same, effective when the article is accepted for publication. This license includes the right to enforce the rights granted hereunder against third parties.

How to Cite
Lukito, N., Yvone Agustine Sudibjo, & Iwan Ekawanto. (2023). Digital Marketing Platform Untuk Usaha Mikro, Kecil Dan Menengah (UMKM). JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 4(2), 249-260. https://doi.org/10.37339/jurpikat.v4i2.1266

References

Arafah, Willy (2022). Peranan UMKM Bagi Perekonomian DKI Jakarta, Kebijakan Strategi, Digital Marketing Dan Model Bisnis UMKM. Paper SOSPERDA No.13 Tahun 2013. DPRD DKI Jakarta.
Baringer, Bruce, R., & Ireland, R, Duane. (2016). Entrepreneurship, Successfully Launching New Ventures. Fifhth Edition, Pearson.
Boone, Louis E., & Kurtz, David L.(2019). Contemporary Marketing. 18th Edition Singapore: Cengage Learning Asia Pte Ltd.
Chaffey David (2015), Digital Business and E-Commerce Management: Strategy, Implementation and Practice, Pearson, 6th Edition.
Chaffey, David & Ellis Fiona (2016), Digital Marketing: Strategy, Implementation dan Practice, Pearson, 6th Edition
Hisrich, Robert, D., Peters, Michael, P., & Shepherd, Dean, A. (2020). Entrepreneurship. 11th
Edition, McGraw-Hill Educational Edition
Kotler, Philip & Keller, K, Lane. (2016). Marketing Management. 15th Global Edition: Pearson.
Kotler, Kertajaya, Setiawan (2017), Marketing 4.0: Moving from Traditional to Digital, Wiley & Son, Inc., Hoboken, New Jersey
Makmur & Thahier, Rohana. (2015). Inovasi dan Kreativitas Manusia, Bandung : PT. Refika Aditama.
Mutis, Thoby. (1995). “Jurus Jitu Memenangkan Persaingan” Pendekatan Ekonomi Pengetahuan Dalam Manajemen Kodeterminasi, Grasindo, Jakarta.
Mutis, Thoby. (1995). Kewirausahaan Yang Berproses. Grasindo, Jakarta.
Mutis,Thoby. (1992). Pengembangan Koperasi : Kumpulan Karangan, Grasindo, Jakarta.
Perda DKI Jakarta (2013). Pembentukan Badan Usaha Milik Daerah Perseroan Terbatas Penjaminan Kredit Daerah Jakarta. No.13 Tahun 2103
Scarborough, Norman, M & Cornwall, Jeffrey, R. (2015). Entrepreneurship and effective small business management, 11th, Global