Optimalisasi Media Sosial sebagai Alat Promosi untuk CAMP Anak Langit


Dani Hamdani
Ucu Nugraha
Endang Amalia


In the era of globalisation and advances in information technology, social media has spread to all levels of society, including young people. CAMP Anak Langit (Creative and Motivated People) is a community that focuses on developing the potential creativity and motivation of young people. However, CAMP Anak Langit still faces challenges in promoting its activities and programmes optimally. Optimising social media as a promotional tool can help as an effective solution. Social media is not only a form of interaction, it is also an efficient means to expand reach, raise awareness, and gain support from the wider community. The implementation of community service activities with a focus on optimising social media as a promotional tool is expected to contribute in advancing CAMP Anak Langit and empowering the creative potential and motivation of its members.


How to Cite
Dani Hamdani, Ucu Nugraha, & Endang Amalia. (2024). Optimalisasi Media Sosial sebagai Alat Promosi untuk CAMP Anak Langit. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 5(2), 498-508. https://doi.org/10.37339/jurpikat.v5i2.1691


Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1). https://doi.org/10.1007/s11747-019-00695-1
Dwivedi, Y. K., Kapoor, K. K., & Chen, H. (2015). Social media marketing and advertising. The Marketing Review, 15(3). https://doi.org/10.1362/146934715x14441363377999
Hilmy Baroroh, Haer, F., Yusfiani, M., Azhari, S. V., Anggraini, W., & Marini, M. (2022). OPTIMALISASI MEDIA SOSIAL DAN WEBSITE SEBAGAI MEDIA PROMOSI DESA WISATA LOYOK. Jurnal Pengabdian Masyarakat Bumi Raflesia, 5(1). https://doi.org/10.36085/jpmbr.v5i1.3257
Mention, A. L., Barlatier, P. J., & Josserand, E. (2019). Using social media to leverage and develop dynamic capabilities for innovation. Technological Forecasting and Social Change, 144. https://doi.org/10.1016/j.techfore.2019.03.003
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human Resource Management: Gaining a Competitive Advantage, 10th edition. In McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121 (Vol. 13, Issue 2017).
Purba, A. R., Nyoman Surya Utama, I. G., & Sudin, S. (2023). OPTIMIZING THE USE OF SOCIAL MEDIA AS MARKETING MEDIA FOR MSMEs IN BANYUASIN DISTRICT. Abdi Dosen?: Jurnal Pengabdian Pada Masyarakat, 7(3). https://doi.org/10.32832/abdidos.v7i3.1952
Puri Bestari Mardani, & Maria Febiana Christanti. (2022). Optimalisasi Penggunaan Media Sosial Sebagai Media Promosi Wisata Lokal Baros. Jurnal SOLMA, 11(3). https://doi.org/10.22236/solma.v11i3.10160
Rossmann, D., & Young, S. W. H. (2015). Social media optimization: making library content shareable and engaging. Library Hi Tech, 33(4). https://doi.org/10.1108/LHT-05-2015-0053
Salwa Az Zhahra Putri, & Acep Samsudin. (2023). Optimalisasi Sosial Media Marketing untuk Meningkatkan Konversi Penjualan pada Usaha Catering Rumahan. Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri, 2(3). https://doi.org/10.58192/sejahtera.v2i3.1114
Siswanto, T. (2018). Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah. Liquidity, 2(1). https://doi.org/10.32546/lq.v2i1.134
SOKOLENKO, Y. Yu. (2021). Optimizing a social media marketing strategy as a means to maximize the effectiveness criteria of the company’s advertising process. Economic Analysis: Theory and Practice, 20(2). https://doi.org/10.24891/ea.20.2.345
Tresnawati, Y., & Prasetyo, K. (2022). Pemanfaatan Digital Marketing Bagi Usaha Mikro Kecil dan Menengah Bisnis Kuliner. Journal of New Media and Communication, 1(1). https://doi.org/10.55985/jnmc.v1i1.5