Upscaling Bisnis Kelompok Usaha Gula Kelapa di Desa Karangduwur melalui Culture Identity Packaging dan Strategi Digital Marketing
##plugins.themes.academic_pro.article.sidebar##
##plugins.themes.academic_pro.article.main##
Abstract
Desa Karangduwur, yang terletak di Kecamatan Ayah, Kabupaten Kebumen, Jawa Tengah, memiliki potensi besar dalam industri gula kelapa, dengan hampir 50% dari 1.598 kepala keluarga berprofesi sebagai penderes dan pengrajin gula kelapa. Meskipun produksi gula kelapa yang signifikan, para pengrajin menghadapi tantangan dalam pemasaran dan kapasitas produksi yang optimal. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan, keterampilan, dan kapasitas produksi melalui pendekatan partisipatif dalam program kemitraan masyarakat. Metode yang digunakan meliputi sosialisasi, pelatihan, dan penerapan teknologi, termasuk pembangunan dapur bersih dan penggunaan vakum sealer. Hasil dari program menunjukkan peningkatan kualitas dan kapasitas produksi, penguatan kemampuan pemasaran melalui digital marketing, serta penerapan kemasan berbasis identitas budaya. Dampak ekonomi yang positif terlihat dari peningkatan pendapatan pengrajin serta kualitas produk yang lebih baik. Program ini menunjukkan bahwa intervensi yang tepat dapat memaksimalkan potensi lokal dan memberikan manfaat berkelanjutan bagi masyarakat.
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) accepts manuscripts that have not been published elsewhere and are not under consideration for publication by other print or electronic media. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (eg, post it to an institutional repository, in a journal or publish it in a book), with an acknowledgment of its initial publication in this journal.
License to Publish
The non-commercial use of the article will be governed by the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). The author hereby grants JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) an exclusive publishing and distribution license in the manuscript include tables, illustrations or other material submitted for publication as part of the manuscript (the “Articleâ€) in print, electronic and all other media (whether now known or later developed), in any form, in all languages, throughout the world, for the full term of copyright, and the right to license others to do the same, effective when the article is accepted for publication. This license includes the right to enforce the rights granted hereunder against third parties.
References
Aliansyah, H., & Hermawan, W. (2021). Peran Sektor Pariwisata Pada Pertumbuhan Ekonomi Kabupaten/Kota Di Jawa Barat. Bina Ekonomi, 23(1), 39–55. https://doi.org/10.26593/be.v23i1.4654.39-55
Alik-Lagrange, A., Buehren, N., Goldstein, M., & Hoogeveen, J. (2020). Can Public Works Enhance Welfare in Fragile Economies? The Londo Program in the Central African Republic. https://doi.org/10.1596/33223
Astuti, N. W. W., Yulianthi, A. D., Ginaya, G., & Susyarini, N. P. W. A. (2020). Selling arak is a business opportunity in sidemen village. International Journal of Linguistics, Literature and Culture, 6(1), 32–41. https://doi.org/10.21744/ijllc.v6n1.816
Chau, N., Goto, H., & Kanbur, R. (2009). Middlemen, Non-Profits and Poverty. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1489229
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118–126. https://doi.org/https://doi.org/10.1016/j.jbusres.2016.05.001
Hernández, M., & Girón, J. (2009). The Impact of Marketing Strategies on Craftsmen: A Case Study of Oaxaca, Mexico. Community Development, Spring 199, 35–44. https://doi.org/10.1080/15575339609489847
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/https://doi.org/10.1016/j.bushor.2011.01.005
Lelieveld, H. L. M., Mostert, M. A., Group, E. H. E. \& D., White, B., & Holah, J. (2003). Hygiene in Food Processing: Principles and Practice. Elsevier Science. https://books.google.co.id/books?id=0XJYl3JeMccC
Made Sudri, N., Theresia, L., Widianty, Y., Raya Puspiptek, J., Tangerang Selatan, K., & Banten, P. (2019). Increasing Textile Industry Production Process Efficiency with Data Development Analysis. Iptek, 3, 239–244.
Maherawati, M., Rahayuni, T., & Hartanti, L. (2023). APLIKASI TEKNIK PENGEMASAN VAKUM UNTUK MENINGKATKAN MASA SIMPAN PRODUK HASIL PERAIRAN DAN PETERNAKAN. JMM (Jurnal Masyarakat Mandiri), 7, 2089. https://doi.org/10.31764/jmm.v7i3.14338
Nabila Noor Qisthani, Arifin, M., & Faizah, F. (2023). Pengembangan Sistem Biokonversi Ampas Tahu menjadi Maggot sebagai Solusi Pengelolaan Limbah Berkelanjutan di Desa Kalisari. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 4(3), 435–446. https://doi.org/10.37339/jurpikat.v4i3.1372
Noviadji, B. R. (2015). Desain Kemasan Tradisional Dalam Konteks Kekinian. Artika, 1(1), 10–21. https://doi.org/10.34148/artika.v1i1.24
Nugroho, P. (2018). Tripusat Pendidikan sebagai Basis Sosialisasi dan Pembentukan Karakter Siswa. Ijtimaiya: Journal of Social Science Teaching, 2(July), 1–23. http://dx.doi.org/10.1234/ji.v2i1.4292
Nurviana, N., Sunarto, P., & Syarief, A. (2015). Identitas dan Karakter Budaya Lokal pada Kemasan Makanan Oleh-Oleh. Wimba : Jurnal Komunikasi Visual, 4(2). https://doi.org/10.5614/jkvw.2012.4.2.1
Rivaldi, R. R., Safitri, S., Arianti, D., Fasa, F., Yaasmiin, I., Widiantari, K. T. A., Pratama, W. A., Sutanto, J. A. A., Rachmayani, L., Listiawati, S. A., & Susilawati, S. (2024). Efforts to Improve Product Quality and Marketing of Palm Sugar Through Branding and E-Catalog in Karang Bayan Village, Lingsar District, West Lombok Regency. Unram Journal of Community Service, 5(2), 49–52. https://doi.org/10.29303/ujcs.v5i2.465
Selviyanti, N. H., Fadila, N., Sulis, Y. D., Anshori, I., Buyung, H., & Safrizal, A. (2019). Systematic Literature Review: Peran Pelatihan Dan Pengembangan Sumber Daya Manusia (Sdm) Dalam Meningkatkan Kinerja Karyawan. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 8(3), 977–988. https://doi.org/10.30651/jms.v8i4.20987
Wandira, P., & Lestari, P. (2021). Pemberdayaan Masyarakat Desa Karangduwur dalam Pengembangan Potensi Wisata Pantai Menganti Kabupaten Kebumen. Unnes Political Science Journal, 5(2), 58–63. https://doi.org/10.15294/upsj.v5i2.46948
Yunita, D., & Suryaningsih, Y. (2021). Food Safety Knowledge of Food Sanitation Hygiene Practices in the Era of Pandemic COVID-19. The Indonesian Journal of Health Science, 13, 25–34. https://doi.org/10.32528/ijhs.v13i1.5292