Pemberdayaan IRT Geblek di Kelurahan Trimurjo melalui Digitalisasi dan Peningkatan Kualitas Produk untuk Kemandirian Ekonomi dan Ketahanan Pangan Lokal
##plugins.themes.academic_pro.article.sidebar##
##plugins.themes.academic_pro.article.main##
Abstract
Geblek Mbak Sun Home Industry (IRT) in Trimurjo Village processes cassava into geblek, a traditional Yogyakarta delicacy popular in Lampung. This enterprise employs 20 workers with an average daily production of 200 kg of cassava. However, it faces several challenges, including limited product shelf life, lack of flavor innovation, simple financial recording, absence of standardized operating procedures (SOP), limited access to clean water, and restricted marketing reach. The Community Service Program (PkM) was implemented through observation, socialization, product and packaging innovation training, financial and SOP training, digital marketing training, technology adoption, and mentoring. The results showed improvements in product shelf life through vacuum sealer technology, development of two new product flavors, adoption of digital financial recording, establishment of production SOPs, digital marketing through WhatsApp Business, Marketplace, and website platforms, as well as market expansion with increased sales beyond the Trimurjo area
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) accepts manuscripts that have not been published elsewhere and are not under consideration for publication by other print or electronic media. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (eg, post it to an institutional repository, in a journal or publish it in a book), with an acknowledgment of its initial publication in this journal.
License to Publish
The non-commercial use of the article will be governed by the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). The author hereby grants JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) an exclusive publishing and distribution license in the manuscript include tables, illustrations or other material submitted for publication as part of the manuscript (the “Articleâ€) in print, electronic and all other media (whether now known or later developed), in any form, in all languages, throughout the world, for the full term of copyright, and the right to license others to do the same, effective when the article is accepted for publication. This license includes the right to enforce the rights granted hereunder against third parties.
References
Dewanto, F. B., Febrian, M. H. P., Amir, M. R., & Prawira, I. F. A. (2023). Penerapan SEO Dalam Strategi Pemasaran Perusahaan. Jurnal Maneksi, 12(4), 709–715. https://doi.org/10.31959/jm.v12i4.1900
Hapsari, Y. A., Apriyanti, P., Hermiyanto, A., & Rozi, F. (2024). Analisa Peran UMKM Terhadap Perkembangan Ekonomi di Indonesia. Jurnal Manajemen Dan Ekonomi Kreatif, 2(4), 53–62.
Harini, N., Suhariyanto, D., Indriyani, I., Novaria, N., Santoso, A., & Yuniarti, E. (2023). Pendampingan Pemberdayaan Masyarakat dalam Meningkatkan Perekonomian Desa. Amalee: Indonesian Journal of Community Research and Engagement, 4(2), 363–375. https://doi.org/10.37680/amalee.v4i2.2834
Mahendra, I., Suciati, Istuningsih, & Ghafara, B. (2024). KECAMATAN TRIMURJO DALAM ANGKA 2024 (M. Kuat & T. D. Lestari (eds.); 2024th ed.). Badan Pusat Statistik Kabupaten Lampung Tengah.
Mulyawati, G. (2024). Akulturasi Rasa Sebagai Metode Pengenalan Bahan Pangan Lokal Bagi Masyarakat. Jurnal Gastronomi Indonesia |, 12(1), 37–43. https://doi.org/10.52352/jgi.v12i1.1435
Munthe, A., Yarham, M., & Siregar, R. (2023). Peranan UMKM terhadap perekonomian Indonesia. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi, 2(3), 593–614.
Pasinggi, E. S., Damayanti, I. D., Kannapadang, S., & Marchelin, M. (2023). Pendampingan UMKM Barrent Foods, Desa Wisata Randanan untuk Peningkatan Kapasitas Produksi dan Pemasaran Abon Ikan Mas. Jurnal Pengabdian Masyarakat Bangsa, 1(10), 2547–2552. https://doi.org/10.59837/jpmba.v1i10.557
Pitoyo, A. J., & Triwahyudi, H. (2018). Dinamika Perkembangan Etnis di Indonesia dalam Konteks Persatuan Negara. Populasi, 25(1), 64. https://doi.org/10.22146/jp.32416
Puritan, N., Sutrisno, J., & Barokah, U. (2024). Analisis Nilai Tambah dan Keuntungan UMKM Keripik Singkong di Kabupaten Bojonegoro ( Studi Kasus pada UMKM Keripik Singkong Sitimewa Desa Gunungsari Kecamatan Baureno Kabupaten Bojonegoro ). Interdisciplinary and Multidisciplinary Studies, 2(2), 108–115.
Putri, S. I. L., & Rofila, S. (2024). Peran UMKM (Usaha Mikro, Kecil, Dan Menengah) Dalam Meningkatkan Pembangunan Ekonomi Di Indonesia. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 2(2), 91–110. https://doi.org/10.59246/muqaddimah.v2i2.716
Rahman, A., Asroh, A., & Rohmah, M. (2023). Teknologi Digitalisasi Produk Umkm Untuk Meningkatkan Daya Jual Jajanan Geblek Berbasis Website. Communnity Development Journal, 4(5), 10188–10197. http://www.okutimurkab.go.id/pertanian.html
Riska Amalia, Siti Syaodah, Susilawati Susilawati, & Riki Gana Suyatna. (2023). Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM Studi Kasus Batik Tedjo. Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen Dan Bisnis, 2(1), 295–301. https://doi.org/10.61132/manuhara.v2i1.568
Satu Data Indonesia. (2022). Pertanian Lampung Tengah. Dinas Ketahanan Pangan, Tanaman Pangan, Dan Holtikultura. https://data.lampungtengahkab.go.id/data-sektoral.html
Wulandari, I., Isnaosa, D. M., Azillanii, B., Arsyika, T., Ramadhani, M., Mustofa, N. H., Islam, U., & Salatiga, N. (2024). Program pendampingan pembuatan SPP-IRT bagi para pelaku UMKM guna meningkatkan market pemasaran produk di Desa Gogodalem Kabupaten Semarang. Jurnal Pengabdian Indonesia Emas, 1(2), 164–174.