Inovasi Media Promosi Sekolah guna Pengembangan Website sebagai Strategi Pemasaran SMK Islam As-Syarief

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Published May 11, 2026
https://doi.org/10.37339/jurpikat.v7i2.3159
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Vol. 7 No. 2 (2026)

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Untung Novianto
universitas'aisyiyah bandung
Ai Salsabila
Universitas’Aisyiyah Bandung

Abstract

This community service activity focused on strengthening digital promotion capacity through website development as a school marketing medium. The main challenges faced by partners were limited effective promotional media, low digital visibility, and the suboptimal use of information technology to attract prospective students. The objective of this activity was to increase school competitiveness through innovative website-based promotional media integrated with digital marketing strategies. The method used was Participatory Action Research, which emphasized active collaboration between the implementation team and the school. The results of the activity demonstrated improved digital content management capabilities and significantly increased the reach of school promotions.

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How to Cite
Untung Novianto, & Ai Salsabila. (2026). Inovasi Media Promosi Sekolah guna Pengembangan Website sebagai Strategi Pemasaran SMK Islam As-Syarief. JURPIKAT, 7(2), 1511-1524. https://doi.org/10.37339/jurpikat.v7i2.3159

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