Product Differentiation Through Innovation of Jumputan Motifs and Coloring Based on Local Identity
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Abstract
Developing a creative industry based on local potential is one strategy to increase the added value and economic competitiveness of rural communities. Ulak Bedil Village, Ogan Ilir Regency, has the potential for tie-dye handicrafts involving women, especially housewives. However, limited motif innovation, product differentiation, and the use of natural dyes remain obstacles in product development. This activity aims to improve participants' knowledge and skills in developing tie-dye motifs and natural dyes as a differentiation strategy based on local identity. The activity was carried out over four days with 15 participants using a participatory approach through material delivery, demonstrations, direct practice, and mentoring. The results of the activity showed an increase in participants' practical skills in the tie-dye production process and the creation of variations in motifs and colors through the use of natural materials. This activity contributes to strengthening the creative economic capacity of the community and supports SDGs 5, SDG 8, and SDG 12 through women's empowerment, economic capacity building, and the implementation of natural material-based production processes.
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