Pendampingan Transformasi Digital Industri Rumah Tangga Gynna Bakery dalam Mendorong Standarisasi Produk dan Perluasan Pasar Perkotaan
##plugins.themes.academic_pro.article.sidebar##
Downloads
##plugins.themes.academic_pro.article.main##
Abstract
Gynna Bakery is a home-based bakery located in Lengkong, Bandung City, producing bread and cakes. The business has traditionally marketed its products within the surrounding community, operated without standardized procedures, and had not utilized paid digital advertising. This community service program aimed to improve the understanding of the owner and employees in three key areas: digital advertising, standard operating procedures and quality documentation, and readiness to expand into the urban market. The program was conducted during the implementation period using a five-stage Participatory Action Research approach, followed by an evaluation of changes in participants’ understanding through a Likert-scale questionnaire. The evaluation results indicated an improvement in the participants’ understanding after completing the program, with the level of improvement categorized as high and the statistical test confirming a significant change. The partner is now able to manage the Gynna Bakery website, implement paid digital advertising, apply quality documentation, operate an offline store, and utilize the ShopeeFood platform. In addition, the partner’s production capacity has increased substantially compared with the initial condition
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) accepts manuscripts that have not been published elsewhere and are not under consideration for publication by other print or electronic media. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (eg, post it to an institutional repository, in a journal or publish it in a book), with an acknowledgment of its initial publication in this journal.
License to Publish
The non-commercial use of the article will be governed by the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). The author hereby grants JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) an exclusive publishing and distribution license in the manuscript include tables, illustrations or other material submitted for publication as part of the manuscript (the “Articleâ€) in print, electronic and all other media (whether now known or later developed), in any form, in all languages, throughout the world, for the full term of copyright, and the right to license others to do the same, effective when the article is accepted for publication. This license includes the right to enforce the rights granted hereunder against third parties.
References
Airawaty, D., As’ ari, H., & Pabulo, A. (2025). Digitalisasi UMKM: Meningkatkan Daya Saing Melalui Transformasi Digital: Pengabdian. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 4(2), 13999–14003.
Aisiyah, M. P. (2024). Peningkatan Pemahaman Analisis Pasar Berbasis Bussiness Model Canvas (BMC) bagi Santri Pondok Pesantren Al-Muhajirin III Bahrul Ulum Jombang. BUDIMAS: JURNAL PENGABDIAN MASYARAKAT, 6(3).
Andini, R. A., Fernanda, R. D., Adriyani, K. S., Prasanti, J. F., & Paramadina, A. (2026). Model Optimalisasi Iklan Digital dalam Meningkatkan Daya Saing Usaha Mikro Kecil dan Menengah pada UMKM Cume Yume. Journal of Community Service and Engagement, 1(2), 52–61.
Arissaputra, R., & Sentika, S. (2023). Empowering Female Entrepreneurs of’Aisyiyah Bandung with Digital Marketing Literacy. International Journal of Community Service Implementation, 1(2).
Asmara, M. A., & Arissaputra, R. (2024). MENAVIGASI TRANSFORMASI DIGITAL MELALUI EFIKASI DAN KOMPETENSI DIRI PADA WOMENPRENEUR UMKM KADIN BANDUNG. Jurnal Ekonomi Manajemen, 10(2), 101–113.
Darma, G. S., & Noviana, I. P. T. (2020). Exploring digital marketing strategies during the new normal era in enhancing the use of digital payment. Jurnal Mantik, 4(3), 2257–2262.
Fadhila, R., Maksum, M., & Supartono, W. (2024). Evaluasi Implementasi Cara Produksi Pangan Yang Baik (CPPB) Untuk Industri Rumah Tangga Produksi Bolen. Jurnal Agroindustri Halal, 10(2), 239.
Fahrezy, M. F., Farizi, A., Rudiansah, C., & Kuntari, W. (2025). Pengembangan Bisnis Pembuatan Website Company Profile dan Portofolio pada Nest Link. 3. Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer, 3(1), 8–20.
Fatonah, D. S., Azis, L., & Komalasari, E. (2024). Analisis Penerapan Cara Produksi Pangan yang Baik (CPPB) pada IRTP XY (Produk Kue dan Roti) di Kabupaten Batu Bara, Sumatera Utara. Jurnal Teknologi Pangan Dan Kesehatan (The Journal of Food Technology and Health), 6(1), 22–29.
Nida, R. R., Suhendry, B., Atmadja, F. S., & Riyantie, M. (2025). Empowering MSMEs in Indramayu Regency through Website Builder Utilization as a Branding Strategy for Market Expansion. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 9(1), 142–156.
Popova, D., & Miteva, N. (2025). THE ROLE OF STANDARDIZATION IN THE FOOD INDUSTRY. International Journal of Economics, Management and Tourism. https://doi.org/10.46763/ijemt2442107p
Pradana, M. R. A., Parela, E., & Putra, N. P. (2024). Dampak Transformasi Digital pada Kinerja UMKM di Indonesia. Jurnal Relevansi: Ekonomi, Manajemen Dan Bisnis, 8(1), 25–29.
Rifai, F. M. R., Rachmawati, E., Widyaningtyas, D., & Purnadi, P. (2025). The Influence of Social Media Promotion, Online Customer Reviews, and Brand Image on Purchasing Decisions for Fashion Products Online at Marketplace Shopee (Study on the General Public of Purwokerto City). International Journal of Business and Applied Economics. https://doi.org/10.55927/ijbae.v4i1.13357
Sentika, S., & Arissaputra, R. (2023). Maximizing Potential: Total Quality Manamenet (TQM) Implementation in’Aisyiyah Women Entrepreneurs’ Small Medium Enterprises (SMEs). International Journal of Community Service Implementation, 1(2).
Setiawan, I., Yuniarti, A. H., & Ulun, N. A. (2024). Optimalisasi Pemasaran Digital Menggunakan Facebook Ads Manager untuk Meningkatkan Daya Saing UMKM di Kampung Digital Surakarta, Jawa Tengah. Inovasi Jurnal Pengabdian Masyarakat, 2(3), 449–464.
Sharabati, A.-A. A., Ali, A. A. A., Allahham, M. I., Hussein, A. A., Alheet, A. F., & Mohammad, A. S. (2024). The impact of digital marketing on the performance of SMEs: An analytical study in light of modern digital transformations. Sustainability, 16(19), 8667.
Suryati, A., Dewi, A. A., Alfiana, A. R., Kusniah, A., Tarsinah, I., Lestari, S. I., Rahman, S., & Irnawati, S. D. (2025). Pemanfaatan Platform ShopeeFood dan YouTube Shorts sebagai Media Promosi Pelaku Usaha UMKM Binaan Dinas Tenaga Kerja Kota Bekasi. JURPIKAT, 6(1), 443–456.
Tafrikhatin, A., Khasanah, U., Noviasari, L., Benedi, J., Purnomo, S., Kholid, I., & Rahmawati, N. N. (2025). Implementasi Digital Marketing dan Branding Produk Usaha Kelompok Wanita Tani Desa Jlegiwinangun Sebagai Upaya Pemberdayaan Perempuan Di Bidang Ekonomi. JURPIKAT, 6(2), 1074–1082.
Tatik, T., & Setiawan, D. (2025). Does social media marketing important for MSMEs performance in Indonesia? Asia Pacific Journal of Marketing and Logistics, 37(1), 99–114.