Penguatan Rantai Nilai Usaha Mikro, Kecil, dan Menengah Telang Sendangsari melalui Participatory Action Research: Produksi Sehat, Kemasan Berkualitas, dan Pemasaran Omnichannel
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Abstract
This community service program aimed to strengthen the value chain of the G2RT Sendangsari butterfly pea microenterprise through Participatory Action Research. The 2024–2025 intervention covered garden expansion and shade-net piloting, hygiene–sanitation training and postharvest standardization, improved drying and packaging technology, and integration of digital marketing with physical booths. Changes were monitored using an indicator dashboard and pre–post empowerment questionnaires (n=25). Fresh flower supply increased from 30–50 to 2,000–3,000 g/day, cultivated area from about 50 to 500 m², product variants from 2 to 4, and annual turnover from approximately IDR 5.5 million to IDR 21 million. The empowerment score rose from 2.14 to 3.44, indicating measurable gains in technical capacity, hygiene, packaging, marketing, and entrepreneurial initiative.
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