Investigasi Peran Aspek Keamanan Sebagai Pemoderasi Terhadap Kepuasan Pengguna Bukalapak di Jakarta
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Abstract
This study was inspired by the intense competition in the e-commerce sector, particularly in the marketplace. People's marketplace preferences can shift at any time. As a result, the marketplace must continue to comprehend and capture the factors that influence user satisfaction. As a result, the goal of this study is to investigate the factors that influence Bukalapak's user satisfaction. PLS-SEM with SmartPLS 3.0 is used to analyze 110 Jakarta-based samples in this quantitative study. This study found that system quality and security have a significant impact on user satisfaction. In this study, access to information on the marketplace website is considered common and used to the point where it no longer has a significant impact on users. Aspects that are considered normal and common for marketplace users are used by businesses to develop other marketing strategies so that their users can still find a place.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
LPPM Politeknik Piksi Ganesha Indonesia
How to Cite
Indriyarti, E. R., Christian, M., Murtiningsih, R. S., & Lukito, N. (2023). Investigasi Peran Aspek Keamanan Sebagai Pemoderasi Terhadap Kepuasan Pengguna Bukalapak di Jakarta. Jurnal E-Bis, 7(2), 667-681. https://doi.org/10.37339/e-bis.v7i2.1274
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Christian, M., Girsang, L., & Yulita, H. (2022). Measuring Ease of Use Aspects of Shopee Usage Behavior during Pandemic using PLS-SEM Approach. Proceedings of the 1st International Conference on Emerging Issues in Humanity Studies and Social Sciences - ICE-HUMS, 192–197. https://doi.org/10.5220/0010750000003112
Christian, M., Indriyarti, E. R., Sunarno, S., & Wibowo, S. (2022). Determinants of Satisfaction Using Healthcare Application: A Study on Young Halodoc Users in Jakarta During the COVID-19 Pandemic. Applied Quantitative Analysis, 2(1), 36–48. https://doi.org/10.31098/quant.947
Christian, M., Jasfar, F., & Hady, H. (2021). Investigating the Determinants of App-based Land Transportation User Loyalty in Jakarta Using PLS-SEM Framework. Advanced Journal of Social Science, 8(1), 25–36. https://doi.org/10.21467/ajss.8.1.25-36
Christian, M., Wibowo, S., Indriyarti, E. R., Sunarno, S., & Yuniarto, Y. (2023). Do Service Quality and Satisfaction Affect the Intention of Using Application-Based Land Transportation? A Study on Generation YZ in Jakarta BT - The Implementation of Smart Technologies for Business Success and Sustainability: During COVID-19 Crises in D. In A. Hamdan, H. M. Shoaib, B. Alareeni, & R. Hamdan (Eds.), The Implementation of Smart Technologies for Business Success and Sustainability (pp. 737–746). Springer International Publishing. https://doi.org/10.1007/978-3-031-10212-7_60
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Clemons, E. K., Wilson, J., Matt, C., Hess, T., Ren, F., Jin, F., & Koh, N. S. (2016). Global Differences in Online Shopping Behavior: Understanding Factors Leading to Trust. Journal of Management Information Systems, 33(4), 1117–1148. https://doi.org/10.1080/07421222.2016.1267531
D’Adamo, I., González-Sánchez, R., Medina-Salgado, M. S., & Settembre-Blundo, D. (2021). E-Commerce Calls for Cyber-Security and Sustainability: How European Citizens Look for a Trusted Online Environment. In Sustainability (Vol. 13, Issue 12, pp. 1–17). https://doi.org/10.3390/su13126752
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Dedeke, A. (Nick). (2016). Travel web-site design: Information task-fit, service quality and purchase intention. Tourism Management, 54, 541–554. https://doi.org/https://doi.org/10.1016/j.tourman.2016.01.001
Delone, W. H., & McLean, E. R. (2003). The DeLone and McLean Model of Information Systems Success: A Ten-Year Update. Journal of Management Information Systems, 19(4), 9–30. https://doi.org/10.1080/07421222.2003.11045748
Ehsani, F., & Hosseini, M. (2021). Investigation to determine elements influencing customer’s satisfaction in the B2C electronic retailing marketplaces. EuroMed Journal of Business, ahead-of-p(ahead-of-print). https://doi.org/10.1108/EMJB-08-2021-0121
Fathima, K., & Balaji, S. (2021). Enhancing Security in M-Commerce Transactions. Annals of the Romanian Society for Cell Biology, 25(6), 3915–3921.
Forster, Y., Hergeth, S., Naujoks, F., Krems, J. F., & Keinath, A. (2020). What and how to tell beforehand: The effect of user education on understanding, interaction and satisfaction with driving automation. Transportation Research Part F: Traffic Psychology and Behaviour, 68, 316–335. https://doi.org/https://doi.org/10.1016/j.trf.2019.11.017
Garcia-Sanjuan, F., Jurdi, S., Jaen, J., & Nacher, V. (2018). Evaluating a tactile and a tangible multi-tablet gamified quiz system for collaborative learning in primary education. Computers & Education, 123, 65–84. https://doi.org/https://doi.org/10.1016/j.compedu.2018.04.011
Ghani, W. S. D. W. A., & Idris, N. A. (2022). Information Quality, System Quality and Security in Mobile Marketplace Application – From the Perspectives of Malaysian Textile Cyber-Entrepreneurs. 2022 International Visualization, Informatics and Technology Conference (IVIT), 219–224. https://doi.org/10.1109/IVIT55443.2022.10033326
Hair et al. (2014). Multivariate Data Analysis (7th ed.). Pearson Education Limited.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hamidi, H., & Jahanshaheefard, M. (2019). Essential factors for the application of education information system using mobile learning: A case study of students of the university of technology. Telematics and Informatics, 38, 207–224. https://doi.org/https://doi.org/10.1016/j.tele.2018.10.002
Han, G., & Zhai, Y. (2022). Perceptions of food safety, access to information, and political trust in China. Chinese Journal of Communication, 15(4), 534–557. https://doi.org/10.1080/17544750.2022.2052129
Hansbrough, W., Dunker, K. S., Ross, J. G., & Ostendorf, M. (2020). Restrictions on Nursing Students’ Electronic Health Information Access. Nurse Educator, 45(5), 243–247. https://journals.lww.com/nurseeducatoronline/Fulltext/2020/09000/Restrictions_on_Nursing_Students__Electronic.9.aspx
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