Investigasi Peran Aspek Keamanan Sebagai Pemoderasi Terhadap Kepuasan Pengguna Bukalapak di Jakarta


Eko Retno Indriyarti
Michael Christian
Retno Sari Murtiningsih
Nico Lukito


This study was inspired by the intense competition in the e-commerce sector, particularly in the marketplace. People's marketplace preferences can shift at any time. As a result, the marketplace must continue to comprehend and capture the factors that influence user satisfaction. As a result, the goal of this study is to investigate the factors that influence Bukalapak's user satisfaction. PLS-SEM with SmartPLS 3.0 is used to analyze 110 Jakarta-based samples in this quantitative study. This study found that system quality and security have a significant impact on user satisfaction. In this study, access to information on the marketplace website is considered common and used to the point where it no longer has a significant impact on users. Aspects that are considered normal and common for marketplace users are used by businesses to develop other marketing strategies so that their users can still find a place.


How to Cite
Indriyarti, E. R., Christian, M., Murtiningsih, R. S., & Lukito, N. (2023). Investigasi Peran Aspek Keamanan Sebagai Pemoderasi Terhadap Kepuasan Pengguna Bukalapak di Jakarta. Jurnal E-Bis, 7(2), 667-681.


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