Dapatkah Pendidikan Hijau Memoderasi Hubungan Rekrutmen Hijau Dengan Niat Mengejar Pekerjaan Generasi Z?
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Oct 8, 2025
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Abstract
Kepedulian lingkungan mendorong munculnya manajemen sumber daya manusia hijau untuk mendukung strategi bisnis berkelanjutan perusahaan.Penelitian ini bertujuan menyelidiki pengaruh praktik rekrutmen hijau terhadap niat mengejar pekerjaan pada generasi Z di Indonesia, dengan daya tarik organisasi sebagai mediator dan pendidikan hijau sebagai moderator. Menggunakan metode studi literatur, peneliti menelusuri 10 jurnal relevan terbitan 2019–2025 dari Scopus, Emerald, Google Scholar, dan ProQuest dengan kata kunci seperti green recruitment, job pursuit intention, dan green education. Hasil analisis menunjukkan bahwa praktik rekrutmen dan seleksi hijau memiliki hubungan positif dengan niat mengejar pekerjaan, baik melalui mediasi penuh maupun sebagian oleh daya tarik organisasi. Selain itu, pendidikan hijau diduga memoderasi hubungan tersebut, berdasarkan teori pensinyalan dan kecocokan orang-organisasi. Namun, dibutuhkan penelitian empiris lanjutan untuk menguji secara langsung pengaruh moderasi pendidikan hijau dalam memperkuat hubungan antara praktik rekrutmen hijau dan niat generasi Z dalam mengejar pekerjaan di Indonesia.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
LPPM Politeknik Piksi Ganesha Indonesia
How to Cite
Salim , A., & Harsono, D. M. (2025). Dapatkah Pendidikan Hijau Memoderasi Hubungan Rekrutmen Hijau Dengan Niat Mengejar Pekerjaan Generasi Z? . Jurnal E-Bis, 9(2), 732-747. https://doi.org/10.37339/e-bis.v9i2.2553
References
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Hendrayati, Heny, Mochamad Achyarsyah, Frederic Marimon, Ulil Hartono, and Lennora Putit. 2024. “The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape.” Emerging Science Journal 8(6):2343–59. doi: 10.28991/ESJ-2024-08-06-012.
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Jerald, Hondonga, Chinengundu Tawanda, Phawani Vijayaratnam, and Subashini K. Rajanthran. 2024. “Greening TVET for Sustainable Skill Development: Opportunities and Challenges in Botswana with a Focus on Quality Education.” Journal of Ecohumanism 3(8):2979–85. doi: 10.62754/joe.v3i8.4939.
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Musyaffi, Ayatulloh Michael, Razana Juhaida Johari, Heny Hendrayati, Christian Wiradendi Wolor, Diah Armeliza, Hasan Mukhibad, and Hafiz Surya Chandra Izwandi. 2025. “Exploring Technological Factors and Cloud Accounting Adoption in MSMEs: A Comprehensive TAM Framework.” International Review of Management and Marketing 15(1):283–92. doi: 10.32479/irmm.17451.
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Rosita, Iis, Ramayani Yusuf, and Rohimat Nur Hasan. 2022. “Pengaruh Kompetensi Terhadap Kinerja Karyawan Cv Geulis Kreatif Indonesia.” Jurnal Pendidikan, Humaniora, Linguistik Dan Sosial (Jagaddhita) 1(1):48–55. doi: 10.58268/jagaddhita.v1i1.36.
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Sakitri, Galih. 2020. “Selamat Datang Gen Z , Sang Penggerak Inovasi.” Prasetia Mulya 1995(2018):1–10.
Shah, Naimatullah, and Bahadur Ali Soomro. 2023. “Effects of Green Human Resource Management Practices on Green Innovation and Behavior.” Management Decision 61(1):290–312. doi: 10.1108/MD-07-2021-0869.
Thinh, Pham Van. 2024. “Green University Model – World Trend and Policy Implications for Vietnam.” International Journal of Social Science and Human Research 07(02):1422–29. doi: 10.47191/ijsshr/v7-i02-69.
Yao, Shun, Yu Cao, and Shengwei Tang. 2024. “Exploration of Enlightenment Experiments for Green Chemical Engineering Talents in China Higher Education - Taking Sichuan University as an Example.” MATEC Web of Conferences 395:01056. doi: 10.1051/matecconf/202439501056.
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Yue, C. J., & Zhang, Z. W. (2024). Integration of green techniques into undergraduate-level chemical design courses for practising the concept of sustainable development and developing green education. European Journal of Education. https://doi.org/10.1111/ejed.12709
Badan Pusat Statistika. 2023. Statistik E Commerce.
Cole, Laura B. 2019. “Green Building Literacy: A Framework for Advancing Green Building Education.” International Journal of STEM Education 6(1). doi: 10.1186/s40594-019-0171-6.
Deti, Regina, Aliya Inshira Qisthi, and Ramayani Yusuf. 2023. “Fenomena Job Hopping Pada Generasi Milenial Di Kota Bandung.” INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia 7(1):65–74. doi: 10.31842/jurnalinobis.v7i1.303.
Duan, Jinyun. 2019. “Transformational Leadership and Employee Voice Behavior : A Pygmation Mechanism.” Sustainability (Switzerland) 11(1):1–14.
Efitriana, Iqma, and Lie Liana. 2022. “Pengaruh Kompensasi, Lingkungan Kerja, Dan Gaya Kepemimpinan Terhadap Turnover Intention (Studi Pada Yamaha Mataram Sakti Semarang).” SEIKO : Journal of Management & Business 5(2):2022–2182.
Fang, Lingzhi Brian, Mingzhen Liu, and Liu Tang. 2023. “What Factors Determine Brand Communication? A Hybrid Brand Communication Model from Utilitarian and Hedonic Perspectives.” Frontiers in Psychology 13. doi: 10.3389/fpsyg.2022.958863.
Hendrayati, Heny, Mochamad Achyarsyah, Frederic Marimon, Ulil Hartono, and Lennora Putit. 2024. “The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape.” Emerging Science Journal 8(6):2343–59. doi: 10.28991/ESJ-2024-08-06-012.
Hidayaty;, Siti Dita Pratiwi; Wilda Nur Fatimah; Dwi Epty, and Santi Pertiwi Hari Sandi. 2023. “Proses Rekrutmen Dan Pelatihan Dalam Meningkatkan Kinerja Karyawan Pada UMKM Bebek Komet.” Madani: Jurnal Ilmiah Multidisiplin 1(5):796–801.
Hwangbo, Hyunwoo, and Yangsok Kim. 2019. “Session-Based Recommender System for Sustainable Digital Marketing.” Sustainability (Switzerland) 11(12):1–20. doi: 10.3390/SU11123336.
Jamal, Tauseef, Muhammad Zahid, José Moleiro Martins, Mário Nuno Mata, Haseeb Ur Rahman, and Pedro Neves Mata. 2021. “Perceived Green Human Resource Management Practices and Corporate Sustainability: Multigroup Analysis and Major Industries Perspectives.” Sustainability (Switzerland) 13(6):1–17. doi: 10.3390/su13063045.
Jerald, Hondonga, Chinengundu Tawanda, Phawani Vijayaratnam, and Subashini K. Rajanthran. 2024. “Greening TVET for Sustainable Skill Development: Opportunities and Challenges in Botswana with a Focus on Quality Education.” Journal of Ecohumanism 3(8):2979–85. doi: 10.62754/joe.v3i8.4939.
Lestary, Lyta, and Harmon. 2017. “Pengaruh Lingkungan Kerja Terhadap Kinerja Karyawan Divisi Detail Part Manufacturing Direktorat Produksi PT Dirgantara Indonesia (Persero).” Riset Bisnis & Investasi 3(2):94–103.
Musyaffi, Ayatulloh Michael, Razana Juhaida Johari, Heny Hendrayati, Christian Wiradendi Wolor, Diah Armeliza, Hasan Mukhibad, and Hafiz Surya Chandra Izwandi. 2025. “Exploring Technological Factors and Cloud Accounting Adoption in MSMEs: A Comprehensive TAM Framework.” International Review of Management and Marketing 15(1):283–92. doi: 10.32479/irmm.17451.
Nathan Posdakoff. 2015. “Effects of Message, Source, and Context on Evaluations of Employee Voice Behavior.” Journal of Applied Psychology 83(1):853–68. doi: 10.1007/s10869-010-9197-y.
Nimatov, Donier, and Dilfuza Imamova. 2021. “Impact of the Coronavirus Pandemic on the Aviation Industry in Uzbekistan.” Общество И Инновации 2(5/S):289–93. doi: 10.47689/2181-1415-vol2-iss5/s-pp289-293.
Opatha, Henarath HDN P. 2013. “Green Human Resource Management a Simplified Introduction.” Proceedings of the HR Dialogue 1(1):11–21.
Priyadi, Rudi. 2014. “Efektivitas Teknologi M-Bio Pada Pengelolaan Limbah Padat Industri Penyamakan Kulit Sukaregang Garut Untuk Pertanian Ramah Lingkungan.” Jurnal Bumi Lestari 14(2):180–88.
Ridhi, Sharma. 2015. “An Innovative Approach to Environmental Sustainability.” 12th AIMS International Conference on Management (June):1–15.
Rosita, Iis, Ramayani Yusuf, and Rohimat Nur Hasan. 2022. “Pengaruh Kompetensi Terhadap Kinerja Karyawan Cv Geulis Kreatif Indonesia.” Jurnal Pendidikan, Humaniora, Linguistik Dan Sosial (Jagaddhita) 1(1):48–55. doi: 10.58268/jagaddhita.v1i1.36.
Sakban. 2019. “MANAJEMEN SUMBER DAYA MANUSIA.” Alignment: Journal of Administration and Educational Management 11(1):1–14.
Sakitri, Galih. 2020. “Selamat Datang Gen Z , Sang Penggerak Inovasi.” Prasetia Mulya 1995(2018):1–10.
Shah, Naimatullah, and Bahadur Ali Soomro. 2023. “Effects of Green Human Resource Management Practices on Green Innovation and Behavior.” Management Decision 61(1):290–312. doi: 10.1108/MD-07-2021-0869.
Thinh, Pham Van. 2024. “Green University Model – World Trend and Policy Implications for Vietnam.” International Journal of Social Science and Human Research 07(02):1422–29. doi: 10.47191/ijsshr/v7-i02-69.
Yao, Shun, Yu Cao, and Shengwei Tang. 2024. “Exploration of Enlightenment Experiments for Green Chemical Engineering Talents in China Higher Education - Taking Sichuan University as an Example.” MATEC Web of Conferences 395:01056. doi: 10.1051/matecconf/202439501056.
Yusuf, Ramayani; Hendrayati, Heny; Wibowo, Lili Adi; Hadiaty, Fifit. 2019. “Sistem Otomatisasi Perkantoran Politeknik Piksi Ganesah Di Era Revolusi 4.0.” Ebis Polda Kebumen (1):1–10.
Yue, C. J., & Zhang, Z. W. (2024). Integration of green techniques into undergraduate-level chemical design courses for practising the concept of sustainable development and developing green education. European Journal of Education. https://doi.org/10.1111/ejed.12709