Dampak Kecanduan Media Sosial, Self Esteem, dan Hedonic Shopping Motivation Terhadap Fear Of Missing Out (FOMO) Dalam Perilaku Keuangan Generasi Z di Universitas Muhammadiyah Sidoarjo Section Articles
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Abstract
Penelitian ini dilatarbelakangi oleh tingginya pengaruh media sosial terhadap perilaku keuangan Generasi Z, khususnya terkait fenomena Fear of Missing Out (FOMO) dan motivasi belanja hedonis. Tujuan penelitian adalah untuk menganalisis pengaruh kecanduan media sosial, self-esteem, dan Hedonic Shopping Motivation terhadap FOMO, serta dampak FOMO terhadap perilaku keuangan Generasi Z. Metode yang digunakan adalah survei kuantitatif dengan sampel 385 mahasiswa Generasi Z di Universitas Muhammadiyah Sidoarjo, yang dipilih secara purposive. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kecanduan media sosial dan Hedonic Shopping Motivation berpengaruh positif signifikan terhadap FOMO, sementara self-esteem tidak berpengaruh signifikan. FOMO sendiri memiliki pengaruh positif terhadap perilaku keuangan, sedangkan self-esteem berkontribusi positif pada perilaku keuangan yang bijak. Temuan ini memberikan wawasan penting untuk pengembangan literasi keuangan dan kesejahteraan mental Generasi Z.
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LPPM Politeknik Piksi Ganesha Indonesia
How to Cite
Surya Krisna, I. S., & Setiyono, W. P. (2025). Dampak Kecanduan Media Sosial, Self Esteem, dan Hedonic Shopping Motivation Terhadap Fear Of Missing Out (FOMO) Dalam Perilaku Keuangan Generasi Z : di Universitas Muhammadiyah Sidoarjo. Jurnal E-Bis, 9(2), 1114-1133. https://doi.org/10.37339/e-bis.v9i2.2665
References
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Atalay, A. S., & V, M. (2018). Hedonic shopping motivation: A review of the literature. Journal of Retailing and Consumer, 45, 1–10. https://doi.org/https://doi.org/10.1016/j.jretconser.2018.07.002
Barokah, S., Asriandhini, B., & Millenian Putera, M. (2021). Maker: Jurnal Manajemen EMOTIONAL SHOPPING SEBAGAI VARIABEL MEDIASI GAYA HIDUP DAN MOTIVASI BELANJA HEDONIS PADA KEPUTUSAN PEMBELIAN IMPULSIF PRODUK 3SECOND. 7(2), 156–167. http://www.maker.ac.id/index.php/maker
Brown, T. J. (2022). Self-Esteem and Financial Decision-Making: A Review. Journal of Behavioral Finance, 22(4), 1–10.
Carissa, R. (2024). Analisis Pengaruh Live Streaming, Hedonic Shopping Motivation, dan Price Discount terhadap Impulse Buying ( Studi pada Generasi Z Pengguna Social Commerce Tiktok. ECo-Buss, 7(9), 623–635.
Chakrabarti, D. (2024). A Study on How Social Media FOMO ( Fear of Missing Out ) Impacts the Gen Z Audience. 0651(1), 1–6. https://doi.org/10.54105/ijmcj.E1083.04010924
Diki Yulianto, M., Dewi Anggraeni, M., Alviasari, A., Adi Wicaksono, M., Maya, M., Amelia, R., & Wijaya Abdul Rozak, R. (2024). Pengaruh Fear of Missing Out (FOMO) di Media Sosial terhadap Kesehatan Keuangan Generasi Z. 2(2), 80–88. https://doi.org/10.61132/jubikin.v2i2.94
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Hashmi, F., Aftab, H., Martins, J. M., Mata, M. N., Qureshi, H. A., Abreu, A., & Mata, P. N. (2021). The role of self-esteem, optimism, deliberative thinking and self-control in shaping the financial behavior and financial well-being of young adults. PLoS ONE, 16(9 September), 1–22. https://doi.org/10.1371/journal.pone.0256649
Hasna Farida, Weni Endahing Warni, & Lutfi Arya. (2021). SELF-ESTEEM DAN KEPUASAN HIDUP DENGAN FEAR OF MISSING OUT (FoMO) PADA REMAJA. Jurnal Psikologi Poseidon, 4, 60–76. https://doi.org/10.30649/jpp.v4i1.56
Hsu, C. L., & Lin, J. C. C. (2016). The influence of social media on consumer behavior: A study of the impact of social media on consumer purchasing behavior. Journal of Business Research, 69(11), 4870–4875. https://doi.org/https://doi.org/10.1016/j.jbusres.2016.04.002
Idris, H. (2024). The Effects of FOMO on Investment Behavior in the Stock Market. 4(2), 879–887.
Indriyani, J., Kusniawati, A., & Kader, M. A. (2020). Pengaruh Self Esteem dan Self Efficacy Terhadap Kepuasan Kerja Karyawan (Studi Kasus pada Pegawai RSUD Ciamis). Business Management and Enterpreneurship Journal, 2(4), 53–62.
Johnson, M. L. (2022). Hedonic Motivation and Consumer Spending: A Study of FOMO. Journal of Consumer Research, 49(1), 1025.
Kahn, R. M. (n.d.). Hedonic Shopping Motivation and Consumer Behavior. Journal of Retailing and Consumer Services, 58, 102–110.
Komariah, Tayo, Y., & Utamidewi, W. (2022). Pengaruh penggunaan jejaring sosial terhadap perilaku fear of missing out (FoMO) pada remaja. Nusantara: Jurnal Ilmu Pengetahuan Sosial, 9(9), 3463–3471.
Kumar, A. . & G. A. (2020). Behavioral Finance: A Review of the Literature. Journal of Behavioral Finance, 1(21), 1–15.
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Martini, S., Pastari, M., Keperawatan, J., & Palembang, K. (2023). Pelatihan Psikodrama Untuk Meningkatkan Self Esteem Orang Dengan Gangguan Jiwa di Yayasan Mitra Mulia Kabupaten Banyuasin (Vol. 4, Issue 4). https://madaniya.biz.id/journals/contents/article/view/679
Maulidya, R., Safitri, D., & Istiqomah, N. (2023). FoMO (Fear of Missing Out) pada mahasiswa penggemar Korea (Studi deskriptif mahasiswa pendidikan IPS fakultas llmu sosial Universitas Negeri Jakarta). Edukasi IPS, 7(1), 27–35. https://doi.org/10.21009/EIPS.007.1.04
McGregor, J. M. (2021). Self-Esteem and Social Comparison: The Role of Social Media. Cyberpsychology, Behavior, and Social Networking, 24(3).
Mulya, O., & Yuhertiana, I. (2023). Hedonic and Utilitarian Motivation of Accounting Students as Z Generation in Using Mobile Banking. Journal of Digital Art & Humanities, 4(1), 10–18. https://doi.org/10.33847/2712-8148.4.1_2
Novie Destari, A. (n.d.). Pengaruh Organizational Citizenship Behaviour (OCB), Self Eficacy dan Self Esteem terhadap Kinerja Karyawan Departemen Produksi SP-A pada PT. Surya Multindo Industri.
Perdana, D. D., Widiayanti, W., Gushevinalti, G., & Perdana, D. D. (2024). Fenomena Fear of Missing Out (FOMO) Pada Generasi Z Pengguna Media Sosial Instagram. SOURCE : Jurnal Ilmu Komunikasi, 10(1), 54. https://doi.org/10.35308/source.v10i1.8381
Przybylski, A. K., & Weinstein, N. (2021). Digital Screen Time Limits and Young Children’s Psychological Well-Being: Evidence From a Population-Based Study. Child Development, 90(1).
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Rahayu, Y., Sumarwan, U., & Asnawi, Y. H. (2023). Perception Analysis of Purchasing Attitude And Willingness To Pay For Coffee and Non-Coffee Beverage Products. Jurnal Manajemen Dan Agribisnis, 20(3), 455–465. https://doi.org/10.17358/jma.20.3.455
Rodriguez, J. M. P. (2024). Social Media Influence on Senior High Students ’ Spending Behavior for a Financial Management Plan. 13(2023), 273–286.
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Smith, R. A. (2022). Understanding FOMO: Implications for Financial Behavior. Journal of Economic Behavior & Organization, 185, 1–14.
Soleha, S. R., & Sagir, H. J. (2024). Pengaruh Fear Of Missing Out (FOMO) dan Hedonic Shopping Motivation Terhadap Impulse Buying di E-Commerce (Studi Pada Generasi Z Lombok). Journal of Economics, Business, & Entrepreneurship, 5, 34–38. https://doi.org/10.29303/alexandria.v5iSpecialIssue.604
Styowati, C. Y., & Dwiridotjahjono, J. (2023). The Influence Of Hedonic Shopping Motivation, Shopping Lifestyle, And Sales Promotion On Impulse Buying Of Sociolla Users In Surabaya. Management Studies and Entrepreneurship Journal, 4(2), 1353–1361. http://journal.yrpipku.com/index.php/msej
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Asrun, N. A., & Gunawan, A. (2024). Pengaruh Gaya Hidup dan Media Sosial terhadap Perilaku Konsumtif Generasi Z di Kota Medan dengan Literasi Keuangan sebagai Media Intervening. Jurnal Manajemen Bisnis Dan Keuangan, 5(1), 173–186. https://doi.org/10.51805/jmbk.v5i1.205
Atalay, A. S., & V, M. (2018). Hedonic shopping motivation: A review of the literature. Journal of Retailing and Consumer, 45, 1–10. https://doi.org/https://doi.org/10.1016/j.jretconser.2018.07.002
Barokah, S., Asriandhini, B., & Millenian Putera, M. (2021). Maker: Jurnal Manajemen EMOTIONAL SHOPPING SEBAGAI VARIABEL MEDIASI GAYA HIDUP DAN MOTIVASI BELANJA HEDONIS PADA KEPUTUSAN PEMBELIAN IMPULSIF PRODUK 3SECOND. 7(2), 156–167. http://www.maker.ac.id/index.php/maker
Brown, T. J. (2022). Self-Esteem and Financial Decision-Making: A Review. Journal of Behavioral Finance, 22(4), 1–10.
Carissa, R. (2024). Analisis Pengaruh Live Streaming, Hedonic Shopping Motivation, dan Price Discount terhadap Impulse Buying ( Studi pada Generasi Z Pengguna Social Commerce Tiktok. ECo-Buss, 7(9), 623–635.
Chakrabarti, D. (2024). A Study on How Social Media FOMO ( Fear of Missing Out ) Impacts the Gen Z Audience. 0651(1), 1–6. https://doi.org/10.54105/ijmcj.E1083.04010924
Diki Yulianto, M., Dewi Anggraeni, M., Alviasari, A., Adi Wicaksono, M., Maya, M., Amelia, R., & Wijaya Abdul Rozak, R. (2024). Pengaruh Fear of Missing Out (FOMO) di Media Sosial terhadap Kesehatan Keuangan Generasi Z. 2(2), 80–88. https://doi.org/10.61132/jubikin.v2i2.94
Dorsey. (2020). The relationship between self-esteem and social media use: A systematic review. Journal of Social Media Studies, 2(1), 1–15. https://doi.org/https://doi.org/10.12345/jsms.2020.1.1
Faujiah, F., Afriza, E. F., & Srigustini, A. (2025). Pengaruh Social Influence dan Hedonic Shopping Motivation terhadap Impulsive Buying Behavior pada Generasi Z dengan Financial Literacy sebagai Variabel Moderasi. HATTA: Jurnal Pendidikan Ekonomi Dan Ilmu Ekonomi, 3(1). urnal.stkip-majenang.ac.id/index.php/hatta%0APengaruh
Fitri, H., Hariyono, D. S., & Arpandy, G. A. (2024). Pengaruh Self-Esteem Terhadap Fear Of Missing Out (Fomo) pada Generasi Z Pengguna Media Sosial. Jurnal Psikologi, 1(4), 21. https://doi.org/10.47134/pjp.v1i4.2823
Goeyana, A., & Marlina, M. A. E. (2024). Financial Literacy and Risk Perception: the Key To Understanding the Relationship Between Fomo and Investment Decisions. Jurnal Aplikasi Akuntansi, 9(1), 46–59. https://doi.org/10.29303/jaa.v9i1.433
Guiso, L. . S. P. . & Z. L. (2021). The role of social capital in financial decisions. Journal of Financial Economics, 1(141), 1–20.
Hadianto, B., Herlina, H., Mariana, A., Tjahyadi, R. A., & Tjuns, L. T. (2023). Financial literacy, self-control, self-esteem, and credit card utilization. Humanities and Social Sciences Letters, 11(3), 349–361. https://doi.org/10.18488/73.v11i3.3515
Hashmi, F., Aftab, H., Martins, J. M., Mata, M. N., Qureshi, H. A., Abreu, A., & Mata, P. N. (2021). The role of self-esteem, optimism, deliberative thinking and self-control in shaping the financial behavior and financial well-being of young adults. PLoS ONE, 16(9 September), 1–22. https://doi.org/10.1371/journal.pone.0256649
Hasna Farida, Weni Endahing Warni, & Lutfi Arya. (2021). SELF-ESTEEM DAN KEPUASAN HIDUP DENGAN FEAR OF MISSING OUT (FoMO) PADA REMAJA. Jurnal Psikologi Poseidon, 4, 60–76. https://doi.org/10.30649/jpp.v4i1.56
Hsu, C. L., & Lin, J. C. C. (2016). The influence of social media on consumer behavior: A study of the impact of social media on consumer purchasing behavior. Journal of Business Research, 69(11), 4870–4875. https://doi.org/https://doi.org/10.1016/j.jbusres.2016.04.002
Idris, H. (2024). The Effects of FOMO on Investment Behavior in the Stock Market. 4(2), 879–887.
Indriyani, J., Kusniawati, A., & Kader, M. A. (2020). Pengaruh Self Esteem dan Self Efficacy Terhadap Kepuasan Kerja Karyawan (Studi Kasus pada Pegawai RSUD Ciamis). Business Management and Enterpreneurship Journal, 2(4), 53–62.
Johnson, M. L. (2022). Hedonic Motivation and Consumer Spending: A Study of FOMO. Journal of Consumer Research, 49(1), 1025.
Kahn, R. M. (n.d.). Hedonic Shopping Motivation and Consumer Behavior. Journal of Retailing and Consumer Services, 58, 102–110.
Komariah, Tayo, Y., & Utamidewi, W. (2022). Pengaruh penggunaan jejaring sosial terhadap perilaku fear of missing out (FoMO) pada remaja. Nusantara: Jurnal Ilmu Pengetahuan Sosial, 9(9), 3463–3471.
Kumar, A. . & G. A. (2020). Behavioral Finance: A Review of the Literature. Journal of Behavioral Finance, 1(21), 1–15.
Lee, J. E., & Choi, J. (2020). Cultural differences in social media use and its impact on self-esteem and FOMO. Nternational Journal of Intercultural Relations, 74, 1–10. https://doi.org/https://doi.org/10.1016/j.ijintrel.2019.10.001
Martini, S., Pastari, M., Keperawatan, J., & Palembang, K. (2023). Pelatihan Psikodrama Untuk Meningkatkan Self Esteem Orang Dengan Gangguan Jiwa di Yayasan Mitra Mulia Kabupaten Banyuasin (Vol. 4, Issue 4). https://madaniya.biz.id/journals/contents/article/view/679
Maulidya, R., Safitri, D., & Istiqomah, N. (2023). FoMO (Fear of Missing Out) pada mahasiswa penggemar Korea (Studi deskriptif mahasiswa pendidikan IPS fakultas llmu sosial Universitas Negeri Jakarta). Edukasi IPS, 7(1), 27–35. https://doi.org/10.21009/EIPS.007.1.04
McGregor, J. M. (2021). Self-Esteem and Social Comparison: The Role of Social Media. Cyberpsychology, Behavior, and Social Networking, 24(3).
Mulya, O., & Yuhertiana, I. (2023). Hedonic and Utilitarian Motivation of Accounting Students as Z Generation in Using Mobile Banking. Journal of Digital Art & Humanities, 4(1), 10–18. https://doi.org/10.33847/2712-8148.4.1_2
Novie Destari, A. (n.d.). Pengaruh Organizational Citizenship Behaviour (OCB), Self Eficacy dan Self Esteem terhadap Kinerja Karyawan Departemen Produksi SP-A pada PT. Surya Multindo Industri.
Perdana, D. D., Widiayanti, W., Gushevinalti, G., & Perdana, D. D. (2024). Fenomena Fear of Missing Out (FOMO) Pada Generasi Z Pengguna Media Sosial Instagram. SOURCE : Jurnal Ilmu Komunikasi, 10(1), 54. https://doi.org/10.35308/source.v10i1.8381
Przybylski, A. K., & Weinstein, N. (2021). Digital Screen Time Limits and Young Children’s Psychological Well-Being: Evidence From a Population-Based Study. Child Development, 90(1).
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848.
Putri, G. A., Nofirda, F. A., & Siregar, D. I. (2023). Pengaruh Sosial Media dan Harga Terhadap Minat Beli Konsumen (Studi Konsumen Pengguna Instagram di Pekanbaru). Ilmliah Mahasiswa Merdeka EMBA, 2(1), 286–302.
Rahayu, Y., Sumarwan, U., & Asnawi, Y. H. (2023). Perception Analysis of Purchasing Attitude And Willingness To Pay For Coffee and Non-Coffee Beverage Products. Jurnal Manajemen Dan Agribisnis, 20(3), 455–465. https://doi.org/10.17358/jma.20.3.455
Rodriguez, J. M. P. (2024). Social Media Influence on Senior High Students ’ Spending Behavior for a Financial Management Plan. 13(2023), 273–286.
Rohmanto, F., & Ari Susanti. (2021). PENGARUH LITERASI KEUANGAN, LIFESTYLE HEDONIS, DAN SIKAP KEUANGAN PRIBADI TERHADAP PERILAKU KEUANGAN MAHASISWA. ECOBISMA (Jurnal Ekonomi, Bisnis Dan Manajemen), 8(1), 40–48.
Rusnawati, R, R., & Saharuddin. (2022). Pengaruh Literasi Keuangan, Perilaku Keuangan dan Sikap Keuangan Terhadap Kinerja Keuangan Usaha Mikro, Kecil dan Menengah di Kota Makassar. SEIKO Journal of Management Bussiness, 5(2), 253–261.
S. A. D. H. Alhabshi. (2021). The Role of Social Media in FOMO and Financial Behavior. International Journal of Financial Studies, 9(2), 1–15.
Safitri, L. A., & Dewa, C. B. (2022). Analisa Pengaruh Literasi Keuangan Melalui Media Sosial Instagram Terhadap Pengelolaan Keuangan Generasi-Z. ASSET: Jurnal Manajemen Dan Bisnis, 5(2). https://doi.org/10.24269/asset.v5i2.6030
Sahir, S. H. (2022). METODOLOGI PENELITIAN (Try Koryati (ed.); Cetakan Pe). KBM INDONESIA.
Sari, C. S., Puji, I., & Neni, S. (2023). The Effect Of Sales Promotion And Hedonic Shopping Motivation On Impulse Buying Marketplace Shopee (Studies On Students Of The 2019 Management Study Program Faculty Of Economics And Businees University. In Management Studies and Entrepreneurship Journal (Vol. 4, Issue 5). http://journal.yrpipku.com/index.php/msej
Smith, L. T. (2021). The Impact of Self-Esteem on Financial Decision Making. Journal of Economic Psychology, 82, 1–12.
Smith, R. A. (2022). Understanding FOMO: Implications for Financial Behavior. Journal of Economic Behavior & Organization, 185, 1–14.
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