Meningkatkan Daya Saing Pengusaha Perempuan melalui Pelatihan Mindset Kewirausahaan dan Literasi Digital

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Published Dec 7, 2023
https://doi.org/10.37339/jurpikat.v4i3.1480
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Vol. 4 No. 3 (2023)

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Berto Mulia Wibawa
, Institut Teknologi Sepuluh Nopember
Ni Gusti Made Rai
Institut Teknologi Sepuluh Nopember
Geodita Woro Bramanti
Institut Teknologi Sepuluh Nopember
Imam Baihaqi
Institut Teknologi Sepuluh Nopember

Abstract

Indonesia saat ini menghadapi tantangan terutama pada rendahnya daya saing usaha mikro dan kecil yang dijalankan oleh perempuan. Usaha yang dijalankan relatif stagnan dan sulit berkembang, karena minimnya pemahaman tentang pola pikir kewirausahaan dan literasi digital. Tujuan PKM adalah meningkatkan daya saing pengusaha perempuan pemula di Indonesia melalui pelatihan bertema mindset kewirausahaan dan literasi digital. Pelatihan memberikan pengetahuan dan keterampilan kepada pengusaha perempuan tentang mindset kewirausahaan, memanfaatkan media sosial dan e-commerce untuk pemasaran produk, serta menggunakan aplikasi keuangan digital. Hasil PKM menunjukkan transformasi signifikan, peserta yang sebelumnya hanya menggunakan media sosial untuk keperluan pribadi, sekarang menggunakannya untuk mengembangkan bisnis. Selain itu, yang sebelumnya mencatat keuangan secara manual, kini beralih ke aplikasi pencatatan keuangan digital, meningkatkan efisiensi pengelolaan keuangan bisnis, mendorong pembentukan komunitas bisnis informal, memfasilitasi pertukaran ide dan networking yang berkelanjutan. Pelatihan ini bukan hanya berdampak dalam meningkatkan keterampilan bisnis yang dijalankan para perempuan di Kota Surabaya dan sekitarnya, tetapi memberikan kontribusi signifikan dalam mengurangi kesenjangan gender di dunia usaha dan mendukung pertumbuhan ekonomi regional.

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How to Cite
Berto Mulia Wibawa, Ni Gusti Made Rai, Geodita Woro Bramanti, & Imam Baihaqi. (2023). Meningkatkan Daya Saing Pengusaha Perempuan melalui Pelatihan Mindset Kewirausahaan dan Literasi Digital. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 4(3), 354-366. https://doi.org/10.37339/jurpikat.v4i3.1480

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