Penguatan Kapasitas UMKM Kuliner dan Cafe Aisyiyah melalui Edukasi Bisnis Islam, Branding Wisata Kuliner, dan Pengenalan Perdagangan Internasional
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Abstract
Kegiatan pengabdian ini bertujuan memperkuat kapasitas UMKM kuliner dan cafe Aisyiyah melalui edukasi bisnis Islam, branding wisata kuliner, pemasaran digital, dan pengenalan perdagangan internasional. Pendekatan Participatory Action Research (PAR) menempatkan mitra sebagai subjek aktif melalui identifikasi kebutuhan, perencanaan, pelatihan, praktik, refleksi, dan pendampingan. Hasil akhir menunjukkan peningkatan rata-rata pemahaman sebesar 40% pada setiap materi berdasarkan pre-test dan post-test. Seluruh peserta menghasilkan keluaran usaha sesuai karakter bisnis, berupa produk kuliner maupun jasa makanan. Keberlanjutan program dilakukan melalui pemantauan rutin setiap bulan.
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