Pendampingan UMKM Hebat dengan Inovasi Produk, Pemasaran Digital, dan Pengelolaan Keuangan Pada Usaha Cekeremes di Kecamatan Medan Tuntungan
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Abstract
This activity aims to assist partner MSMEs in the Baru Ladang Bambu Village, Medan Tuntungan District, Medan City so that they "grade up". This service was carried out in June 2021 by the implementing team, namely 4 STIM Sukma Medan lecturers, 1 Politeknik Negeri Medan lecturer, 2 Politeknik Cendana lecturers, and 1 Politeknik LP3i Medan lecturer together with the Cekeremes business group in Medan Tuntungan which was attended by 9 person. The materials presented in this mentoring activity were product innovation, digital-based marketing, and financial management of the cekeremes business. The results of this service activity increase the experience and knowledge of the cekeremes Ladang Bambu business actors, Medan Tuntungan District regarding the need for product innovations such as improving packaging and shapes so that all people can enjoy cekeremes, thereby having a positive impact on increasing income. Then the application of digital-based marketing, the industrial era 4.0 has shifted the previous transaction system. The application of digital marketing can expand market share. Then business financial management. Cekeremes business actors have been able to calculate the Cost of Goods Manufactured independently.
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